The 1990s were full of artistic life and meaningful substance. This subcultural counter-project manifested in the music, the lyrics and also the fashion of the decade. Clothes were large, colors were bold and powerful, as were the designs of the bands and statements displayed on shirts. Parts of this style are inseparably interwoven with the DNA of Willpower. We still believe, that a simple but strong message on a shirt with a relaxed fit is the only thing you need to represent your attitude wherever you roam, including the field of sports.
8 products
"Only The Diehard Remain" Prime Hoodie (LTD. 90s)
Regular price €69.90WHAT
This highly visual "Only The Diehard Remain" Hooded Sweater brings forward our new Prime Category. This is a selection of items which are far above any textile industry standards in ethics, quality and longevity and even above most of our other products. Everyone should own at least one Prime garment.
HOW
Superior Prime Hoodie made from 85% organic ring-spun combed cotton and 15% recycled polyester. Ultra heavyv 350 gsm. Set-in sleeve, double layered hood in self fabric,round drawcords in matching body colour with metal tipping.Inside herringbone back neck tape, self fabric half moon at back neck and single needle topstitch at neckline and along hood opening. Broad 1x1 rib at sleeve hem and bottom hem. Traditional kangaroo pocket at front. Oekotex 100, GOTS and Fair Wear certified. Also Peta-Approved vegan.
WHY
"But I still believe. Where does this leave me?"
SIZING
Male model is 1.80 cm and wears size M (medium). Female model is 1.64 and wars size XS (x-small). This hoodie is unisex and fits all body shapes.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 46.5 cm | 63 cm | 60.5 cm |
XS | 49 cm | 65 cm | 61.5 cm |
S |
51.5 cm |
68 cm |
64 cm |
M |
54 cm |
72 cm |
65.5 cm |
L |
57 cm |
74 cm |
67 cm |
XL |
60 cm |
76 cm |
68.5 cm |
XXL |
63 cm |
78 cm |
70 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Only The Diehard Remain" Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
Very forward 90s Classic Design. Probably the most conspicuous Shirt we ever made. Large "Only The Diehard Remain" chest print and even larger photographic back piece. All on a bright red limited cotton t-shirt. Subtle Willpower Logo Print on sleeve.
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.
WHY
"We never knew what we had, we never thought that it would end."
SIZING
Male model is 1.80 and proudly wears size M (medium). Female model 1 is 1.74 and wears size XS (x-small). Female model 2 is 1.65 and also wears XS (x-small). She could also wear XXS, but we didn't have that size available for the product photo shooting.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Running isn't cool anymore..." Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
Heavy anthracite cotton shirt from our new 90s Collection. Sends out a clear messge to the world. Once a runner...
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.
WHY
Yes, running is a mass sport. But that does not mean you cannot deeply be in love with it and have a deep, personal relationship. After all it's your run. It's your style. It's your life. Always run proud.
SIZING
Male model is 1.80 cm and wears size M (medium). Female model is 1.74 and wears size x-small (XS). This t-shirt is unisex.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Running isn't cool anymore..." Prime Sweater (LTD. 90s)
Regular price €64.90WHAT
Another item from our new Prime category. The quality of this sweater is unparalleled. You won't find a more outstanding textile anywhere. This once in a lifetime product will step in for any other Sweater in our wardrobe.
HOW
Superior Prime Sweater made from 85% organic ring-spun combed cotton and 15% recycled polyester. Ultra heavy 350 gsm. Set-in sleeve, broad 1x1 rib at sleeve hem and bottom hem. Inside herringbone back neck tape, self fabric moon at back neck, single needle topstitch at neck collar. Oekotex 100, GOTS and Fair Wear certified. Also Peta-Approved vegan.
WHY
Yes, running is a mass sport. But that does not mean you cannot deeply be in love with it and have a deep, personal relationship. After all it's your run. It's your style. It's your life. Always run proud.
SIZING
Male model is 1.80 cm and wears size M (medium). Female model is 1.65 and wears size x-small (XS). This sweatshirt is unisex.

Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 45.5 cm | 63 cm | 61 cm |
XS | 48 cm | 65 cm | 62 cm |
S |
50.5 cm |
68 cm |
64.5 cm |
M |
53 cm |
72 cm |
66 cm |
L |
56 cm |
74 cm |
67.5 cm |
XL |
59 cm |
76 cm |
69 cm |
XXL |
62 cm |
78 cm |
70.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Run Proud - Holding On Strong" Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
Flagship of our new 90s Collection. Large "Run Proud - Holding On Strong" chest print, small Willpower Logo Print on the sleeve. Subtle Willpower Logo Print on sleeve.
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.
WHY
All the magic in running happens, when it gets hard. Despite all the pain, the exhaustion and the difficulties you may face, there’s only one thing that really matters: Fighting the voice inside your head that tells you to slow down, or to quit. Nothing is more rewarding than sticking through a hard workout or race. Never quit. Because if you do, it becomes a habit. Just never quit.
SIZING
Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Run Proud - Handshake" Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
Extremely limited Straight Edge Version of the new "Run Proud" 90s T-Shirt. Old school Handshake pocket print on front and Willpower Logo on the sleeve. Subtle Willpower Logo Print on sleeve.
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.
WHY
Straight Edge is a personal choice, but it also stands for a sense of unity, a strong bond, a mutual understanding. It's our common true love and enduring conviction. We are united by fate.
SIZING
Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Four Two Two" Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
Rather cautious desing of our new 90s Collection. Elegant 2-colored "Four Two Two" pocket print on our special limited 90s Cotton T-Shirt in olive color. Subtle Willpower Logo Print on sleeve.
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.
WHY
The distance, the legend. Everyone who has ever challenged him/herself to run the queen of all races knows what's at stake.
SIZING
Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.
"Run Proud" Cotton T-Shirt (LTD. 90s)
Regular price €39.90WHAT
It's all about the 90s, an era we're deeply in love with. This classic cotton t-shirt is strictly limited. These are very few leftovers from last year's 90s collection. No reprints.
HOW
This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's vegan, GOTS and Fair Wear certified.
WHY
Once upon a time, when baggy jeans, wooden necklaces and XL shirts dominated the stlye of you youthful generation, some of the most crucial musical and cultural influences came upon our generation. Without being too nostalgic, the 90s were a thrill. This shirt ist a celebration of this era.
SIZING
Male model is 1.82 and wears medium (M).


Size Chart
|
1/2 Chest (a) |
Body Length (b) |
Sleeve Length (c) |
XXS | 43.5 cm | 64 cm | 19 cm |
XS |
46 cm |
66 cm |
19.5 cm |
S |
49 cm |
69 cm |
20.5 cm |
M |
52 cm |
72 cm |
21.5 cm |
L |
55 cm |
74 cm |
22.5 cm |
XL |
58 cm |
76 cm |
22.5 cm |
XXL |
61 cm |
78 cm |
23.5 cm |

Shipping Rates
- GERMANY: 3.50€ (Free Shipping over 60.00€)
- EUROPE: 6.00€ (Free Shipping over 120.00€)
- WORLD: 18.00€ (Free Shipping over 120.00€)
Time
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
Returns
You can return any product any time if it doesn't fit or you don't like it. Please follow the instructions in our Returns Center.