ALL PRODUCTS

WHAT

Strictly limited olive green edition of our brand new Rolltop Backpack. It has a long list of amazing features (Padded laptop compartment, secret valuables pocket inside, space for two bottles on the side, padded back, etc.) but most of all it's an extremely reliable everyday item and you're gonna love to use it.

HOW

WHAT

Rather cautious desing of our new 90s Collection. Elegant 2-colored "Four Two Two" pocket print on our special limited 90s Cotton T-Shirt in olive color. Subtle Willpower Logo Print on sleeve.

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.

WHY

The distance, the legend. Everyone who has ever challenged him/herself to run the queen of all races knows what's at stake.

SIZING

Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.

WHAT

Winter is back and so is our beanie. This time we made a nice Sailor-Style cotton beanie for you. Available in 2 colors.

HOW

Beanie hat made from 100% organic cotton. Double layer knit, lightweight and breathable. Comfortable unisex, osfa fit. Looks great on women and men alike.

WHY

Cold days, dark nights. Running people run.

WHAT

This is one of three strictly limited "Run Till Death" Cotton Shirts. Grey and white print on an khaki high end cotton t-shirt. We only made 100 pieces of each color. No reprints.

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. This 180gsm high end cotton t-shirt is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified. Available in sizes XXS - XXL.

WHY

The one thing that still holds true. Now and forever.

SIZING

Male model is 1.80 cm and wears size M (medium). Female model is 1.74 and wears size XS (x-smal). This unisex t-shirt has a regular fit.

WHAT

You told us that you love the Willpower Toploader Backpack to pieces. That's why we created a limited version in olive color for you. Black Willpower Flame on the front and a neat "RuN" mini patch on the strap to identify your great taste in clothing and gear.

HOW

WHAT

Look at the new Willpower Cotton Twill Cap! It's available in three colors. Plain and sporty and ready to complete your wardrobe for sports and leisure. It will quickly become your permanent companion.

HOW

The 6-panel cap, low profile Willpower Cotton Twill Cap is made of a really robust twill fabric (100% cotton). The characteristic shape and the soft elastic headband inside guarantee an unbeatable wearing comfort. Spandex by the proportion and the resulting elongation of the cap creates a very pleasant and comfortable feel. It features the typical antique brass buckle closure.

WHY

True to our motto "Wear what you want!" we highly encourage you to use this cap for running. At least Lisa does so. It's not breathable. It's not water resistant. But it's stylish as hell and that's what counts.

WHAT

Strictly limited camouflage (!) edition of our brand new Rolltop Backpack. It has a long list of amazing features (Padded laptop compartment, secret valuables pocket inside, space for two bottles on the side, padded back, etc.) but most of all it's an extremely reliable everyday item and you're gonna love to use it.

HOW