ALL PRODUCTS

We made this limited petrol colored "I Against I" shirt for you to casually wear something really special. Because this everyday-weight T-shirt is made with organic cotton, it uses less water and creates much less CO2 than a conventional cotton T-shirt. It is also sewn under fair conditions and supports the people who made this.

Ultimately, we are left with the only rival that’s worth beating. It’s I Against I. 

Male model is 1.83 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.

WHAT

Rather cautious desing of our new 90s Collection. Elegant 2-colored "Four Two Two" pocket print on our special limited 90s Cotton T-Shirt in olive color. Subtle Willpower Logo Print on sleeve.

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.

WHY

The distance, the legend. Everyone who has ever challenged him/herself to run the queen of all races knows what's at stake.

SIZING

Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.

WHAT

This is one of three strictly limited "Run Till Death" Cotton Shirts. Grey and white print on an khaki high end cotton t-shirt. 

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. This 180gsm high end cotton t-shirt is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified. Available in sizes XXS - XXL.

WHY

The one thing that still holds true. Now and forever.

SIZING

Male model is 1.80 cm and wears size M (medium). Female model is 1.74 and wears size XS (x-smal). This unisex t-shirt has a regular fit.

WHAT

Look at the new Willpower Cotton Twill Cap! It's available in three colors. Plain and sporty and ready to complete your wardrobe for sports and leisure. It will quickly become your permanent companion.

HOW

The 6-panel cap, low profile Willpower Cotton Twill Cap is made of a really robust twill fabric (100% cotton). The characteristic shape and the soft elastic headband inside guarantee an unbeatable wearing comfort. Spandex by the proportion and the resulting elongation of the cap creates a very pleasant and comfortable feel. It features the typical antique brass buckle closure.

WHY

True to our motto "Wear what you want!" we highly encourage you to use this cap for running. At least Lisa does so. It's not breathable. It's not water resistant. But it's stylish as hell and that's what counts.

WHAT

Strictly limited camouflage (!) edition of our brand new Rolltop Backpack. It has a long list of amazing features (Padded laptop compartment, secret valuables pocket inside, space for two bottles on the side, padded back, etc.) but most of all it's an extremely reliable everyday item and you're gonna love to use it.

HOW

WHAT

You told us that you love the Willpower Toploader Backpack to pieces. That's why we created a limited version in olive color for you. Black Willpower Flame on the front and a neat "RuN" mini patch on the strap to identify your great taste in clothing and gear.

HOW

WHAT

Versatile Willpower 5-panel jockey cap in classic camper shape. Willpower patch on front and embroidery on back. This clip closure cap fit all standard head sizes.

HOW

Classic Flexfit Five Panel Jockey Cap made of 100% cotton. 4 black metal eyelets (2 on each side). Low profile, flat visor, 5 panels. Adjustable strap on the back. One size fits all.

WHY

Because style starts at the top. Dress sharp from the very top to the very bottom. Heads up!