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Summer Drop, April 30th

The Few & The Proud

WILLPOWER STRAIGHT EDGE

There has always been a strong connection between Willpower and the Straight Edge lifestyle. In fact, running almost demands a healthy and conscious lifestyle if you want to enjoy it to the fullest. We are not here to judge, but we are proud of the choices we have made. Especially the ones that will last a lifetime.

Poisonfree Running

WILLPOWER STRAIGHT EDGE

For most of us, running has become a big part of our lives and much more than just a recreational activity. It shapes our thoughts, our behavior, and our personality. In order to live what we love, it is inevitable to protect our bodies and souls from toxic thoughts, behaviors, relationships and substances. Everyone has their own set of "poisons" that threaten the goodness within and around us, but in most cases the battle to protect ourselves can be boiled down to three key elements: Eat well. Run Clean. Stay Clear.