{"title":"AURA","description":"\u003cp\u003eWas für ein(e) Läufer*in bist du, wenn niemand zusieht? Wenn du alle Trainingsdaten, Ziele, Identität, Geschichte und all die Rollen ablegst, die du dir sonst überstreifst?\u003c\/p\u003e\n\u003cp\u003eEs gibt diesen seltenen Moment, in dem Laufen aufhört, etwas zu sein, das du tust, und zu etwas wird, das du bist. Wenn Zahlen verblassen, der Lärm verschwindet und der Körper aufhört zu verhandeln. Du jagst nichts mehr hinterher und flüchtest vor nichts. Du bist einfach nur da. Du bewegst dich durch den Raum, während sich der Raum durch dich bewegt. Dieser filigrane Zustand, in dem Rhythmus das Denken ersetzt, Anstrengung transzendiert und das, was darunter liegt, zu sprechen beginnt – leise, aber unmissverständlich.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDas ist deine Lauf-Aura.\u003c\/b\u003e\u003c\/p\u003e","products":[{"product_id":"aura-patch","title":"\"Aura\" Patch","description":"\u003cp\u003e\u003cem\u003eStripped of all but presence.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e8 x 10,2 cm black embroidered patch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor the love of patches: Add any 3 \u003ca href=\"https:\/\/www.willpower-running.com\/collections\/patches\"\u003epatches\u003c\/a\u003e to your shopping cart and one will be automatically \u003cstrong\u003efree of charge\u003c\/strong\u003e!\u003c\/em\u003e\u003c\/p\u003e","brand":"Aura","offers":[{"title":"Default Title","offer_id":52711234535688,"sku":"SKU-19000000-01","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_AURA_Product_Patch_2.jpg?v=1763550014"},{"product_id":"aura-denim-jacket","title":"\"Aura\" Denim Jacket","description":"\u003cp\u003eAnd you? You’re simply \u003ci\u003ethere\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple and on point black Willpower Denim Jacket with small \"Aura\" embroidery. Part of our Prime Collection. Has a stretchy feel to it and feels awesome to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree Aura Patch with every Denim Jacket (already in the box). \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel is 1.82 and wears size M (medium).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind more \u003ca href=\"https:\/\/www.willpower-running.com\/collections\/patches\" title=\"Willpower Patches\"\u003ePatches\u003c\/a\u003e for your Denim Jacket!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Aura","offers":[{"title":"S","offer_id":52711278936328,"sku":"SKU-17700000-01","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":52711278969096,"sku":"SKU-17700000-02","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52711279001864,"sku":"SKU-17700000-03","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":52711279034632,"sku":"SKU-17700000-04","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":52711279067400,"sku":"SKU-17700000-05","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Aura_Product_Denim-Jacket_Front.jpg?v=1764769239"},{"product_id":"aura-prime-sweater","title":"\"Aura\" Prime Sweater","description":"\u003cdiv class=\"mb-3\"\u003e\n\u003cdiv class=\"wysiwyg-p:my-0 wysiwyg-ul:my-0 lg:wysiwyg-li:text-sm wysiwyg-li:text-xs lg:wysiwyg-p:text-sm wysiwyg-p:text-xs check-icon-list-bullet\"\u003e\n\u003cdiv data-pb-style=\"Y4VLQJV\" data-element=\"main\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" data-appearance=\"full-bleed\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"EONC2OA\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cem\u003eYou’re not chasing. You’re not escaping. Spirit remains.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis Crewneck Sweater from our \u003ca href=\"https:\/\/www.willpower-running.com\/collections\/prime\" title=\"Willpower Prime Collection\"\u003ePrime Collection\u003c\/a\u003e boasts eloquence. It features a medium fit, and a super heavy weight of 350 GSM. Made with comfort and coziness in mind, it is made from a durable composition of brushed 100% organic ring spun combed cotton. Built to last. Just like you.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Aura","offers":[{"title":"XS","offer_id":52711348502792,"sku":"SKU-17800000-01","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":52711348535560,"sku":"SKU-17800000-02","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":52711348568328,"sku":"SKU-17800000-03","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":52711348601096,"sku":"SKU-17800000-04","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":52711348633864,"sku":"SKU-17800000-05","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":52711348666632,"sku":"SKU-17800000-06","price":69.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Aura_Product_Sweater_Front_f8214489-d02f-4a7f-bccc-1545344ef587.jpg?v=1762175394"},{"product_id":"willpower-patches-bundle","title":"Willpower Patches Bundle","description":"\u003cp\u003eMake your running gear one-of-a-kind with this fun bundle of 11 embroidered patches. Jackets, bags, vests—whatever needs a personality boost, these patches have you covered. Repair a rip, celebrate your running journey, or just have fun mixing and matching designs. Built with premium embroidery, each patch sticks around for the long haul. Customize your look in minutes and let your gear tell your story.\u003c\/p\u003e\n\u003cp\u003eThis bundle includes 11 patches: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWillpower Torch Logo\u003c\/li\u003e\n\u003cli\u003eWillpower \"VVictory\"\u003c\/li\u003e\n\u003cli\u003eForce Majeure \u003c\/li\u003e\n\u003cli\u003eRun Till Death\u003c\/li\u003e\n\u003cli\u003eAura\u003c\/li\u003e\n\u003cli\u003eRun Down Racism\u003c\/li\u003e\n\u003cli\u003eForce Majeure \"FM\"\u003c\/li\u003e\n\u003cli\u003eRoute of Samsara (long)\u003c\/li\u003e\n\u003cli\u003eRoute of Samsara (round)\u003c\/li\u003e\n\u003cli\u003eWheel of Samsara\u003c\/li\u003e\n\u003cli\u003eAll Things Will Pass\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Willpower","offers":[{"title":"Default Title","offer_id":52858506641672,"sku":"SKU-19200000-01","price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_Patch-Bundle_02.jpg?v=1771744350"},{"product_id":"aura-corduroy-cap","title":"\"Aura\" Corduroy Cap","description":"\u003cp\u003e\u003cspan\u003eA hat made of corduroy? That’s a yes! Get your hands on a hat that’ll serve you for ages. The corduroy fabric has stood the test of time thanks to its best features: softness, timeless corduroy style, and durability. Get yours now!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% cotton corduroy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, unstructured crown\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCotton twill sweatband and taping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable buckle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\"Aura\" embroidery on front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\"Willpower\" embroidery on back\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aura","offers":[{"title":"Default Title","offer_id":52859069825288,"sku":"SKU-19100000-01","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_Aura_Cord-Cap-06.jpg?v=1770554190"},{"product_id":"aura-half-zip-hoodie","title":"\"Aura\" Half Zip Hoodie","description":"\u003cp\u003eThe \"Aura\" Half Zip Hoodie brings contemporary style to everyday comfort. Made for runners and adventurers who refuse to compromise on either front.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium 300gsm brushed-back French terry (impossibly soft against skin)\u003c\/li\u003e\n\u003cli\u003eHalf-zip design with tonal YKK hardware for effortless layering\u003c\/li\u003e\n\u003cli\u003eHigh-neck hood that actually stays put during movement\u003c\/li\u003e\n\u003cli\u003eKangaroo pocket for stashing essentials on the go\u003c\/li\u003e\n\u003cli\u003eRibbed sleeves and cuffs for a locked-in, athletic fit\u003c\/li\u003e\n\u003cli\u003e100% organic cotton, Fair Wear and Oekotex 100 certified\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis Half Zip Hoodie performs as hard as you do.\u003c\/p\u003e","brand":"Aura","offers":[{"title":"XS","offer_id":52888729125128,"sku":"AUR-19300000-01","price":74.9,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":52888729157896,"sku":"AUR-19300000-02","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":52888729190664,"sku":"AUR-19300000-03","price":74.9,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":52888729223432,"sku":"AUR-19300000-04","price":74.9,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":52888729256200,"sku":"AUR-19300000-05","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":52888729288968,"sku":"AUR-19300000-06","price":74.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Aura_Product_Half-Zip-Hoodie_Front_A.jpg?v=1764426016"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/collections\/WP_Shopify_Collections_Logos_2025_1280x960_Aura-Red.png?v=1761817433","url":"https:\/\/www.willpower-running.com\/de-ch\/collections\/aura.oembed","provider":"Willpower Running","version":"1.0","type":"link"}