{"title":"PRIME","description":"\u003cp\u003e\u003cstrong\u003ePrime\u003c\/strong\u003e steht für unseren höchsten Standard in Sachen Material, Produktion und Schnitt. Jedes Prime-Teil wird aus zertifizierten nachhaltigen Materialien und unter verantwortungsvollen Produktionsbedingungen hergestellt. Prime-Artikel sind als langlebige Lieblingsstücke für Läufer gedacht, die Wert auf Qualität, Klarheit und Haltung legen.\u003c\/p\u003e","products":[{"product_id":"willpower-linen-shirt","title":"Willpower \"Peak Heat\" Linen Shirt","description":"\u003cp\u003eThe Willpower\u003cem\u003e \"Peak Heat\"\u003c\/em\u003e Linen Shirt is made of 100% Linen. One of the most high-quality, long-wearing and environmentally friendly fabric. This shirt is even biodegradable.\u003c\/p\u003e\n\u003cp\u003eLinen absorbs up to 20% of moisture without feeling wet, a naturally thermoregulatory fabric that cools you in summer and retains heat in winter. The perfect heat management for extreme weather. Additionally, linen is anti-allergenic and its absorbency and rapid drying prevent perspiration stagnation on the skin for those with skin sensitivities.\u003c\/p\u003e\n\u003cp\u003eThe ultra-light 125 gsm shirt has a straight fit, classic pearlised button placket, a chest pocket with Willpower logo embroidery, back yoke with pleats, and \"doghouse\" sleeve placket with buttons. The colour is a natural shade and may vary from product to product.\u003c\/p\u003e\n\u003cp\u003eMale model is 1.92 and wears size L.\u003c\/p\u003e","brand":"Beyond the Heat","offers":[{"title":"XS","offer_id":51295329386760,"sku":"SKU-84500000-06","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":44606656381192,"sku":"SKU-84500000-01","price":99.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":44606656413960,"sku":"SKU-84500000-02","price":99.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":44606656446728,"sku":"SKU-84500000-03","price":99.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":44606656479496,"sku":"SKU-84500000-04","price":99.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":44606656512264,"sku":"SKU-84500000-05","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/Willpower_Linen-Shirt_Product.jpg?v=1774509206"},{"product_id":"willpower-prime-racing-shorts","title":"Willpower Prime Racing Shorts","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eUpdated model:\u003c\/strong\u003e\u003c\/em\u003e now made from recycled stretch fabric, with a roomier and more flexible inner short. The fit, feel and function stay true to the Prime Racing Shorts you know. \u003c\/p\u003e\n\u003cp\u003eEven more the perfect running shorts.\u003c\/p\u003e\n\u003cp\u003eLightweight, fast-drying and made for everything from daily runs to race day. A clean 2-in-1 running short with enough stretch, storage and freedom of movement to disappear once you start running.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRecycled stretch fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and quick-drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntegrated inner short\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproved liner with more room and stretch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElastic waistband with adjustable drawcord\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwo zipped side pockets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInner pocket for phone, keys or gels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSide vents for unrestricted movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean running fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Classics","offers":[{"title":"S","offer_id":50855104282888,"sku":"SKU-99900000-01","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":50855104315656,"sku":"SKU-99900000-02","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":50855104348424,"sku":"SKU-99900000-03","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":50855104381192,"sku":"SKU-99900000-04","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":50855104413960,"sku":"SKU-99900000-05","price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_New-Prime-Racing-Shorts_00.jpg?v=1781765843"},{"product_id":"willpower-prime-racing-shorts-female","title":"Willpower Prime Racing Shorts (Female)","description":"\u003cp\u003eEnlighten your running spirits with our new female Prime Racing Shorts. A double layered short, crafted from a four-way stretch fabric, they provide freedom of movement for any type of running and workout. These shorts also feature a hidden phone pocket on the under short for secure storage. The elastic waist band and internal drawcord allows for a comfortable and secure fit. The fabric is lightweight and includes wicking undershorts for added comfort.\u003c\/p\u003e\n\u003cp\u003eYour new favorite running shorts.\u003c\/p\u003e","brand":"Classics","offers":[{"title":"Female XS","offer_id":50855107592456,"sku":"SKU-99900000-06","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"Female S","offer_id":50855107625224,"sku":"SKU-99900000-07","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"Female M","offer_id":50855107657992,"sku":"SKU-99900000-08","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"Female L","offer_id":50855107690760,"sku":"SKU-99900000-09","price":74.9,"currency_code":"EUR","in_stock":true},{"title":"Female XL","offer_id":50855107723528,"sku":"SKU-99900000-10","price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_Female-Prime-Racing-Shorts_Front_7797c5f0-1369-4aef-8170-b24a67cf6c9d.jpg?v=1740554644"},{"product_id":"beyond-the-heat-sleeveless-athleisure-punk-shirt","title":"\"Beyond the Heat\" Sleeveless Athleisure Punk Shirt","description":"\u003cp class=\"whitespace-normal break-words\"\u003eNo sleeves, no problem. This high-neck slash armhole vest comes pre-distressed with jagged edges and frayed hems – no DIY required.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eStretchy ribbed crew neck\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eRaw edge slash armholes \u0026amp; hem\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSuper lightweight 140gsm \u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerformance fabric (\u003cspan\u003e60% Cotton, 40% Polyester)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ePart of our \u003cem\u003ePrime\u003c\/em\u003e Collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eUnder heat, comfort disappears.\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003ci\u003eYou move through it.\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003ci\u003eIt moves through you.\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003ci\u003eAnd asks who you are when ease is gone.\u003c\/i\u003e\u003c\/p\u003e","brand":"Beyond the Heat","offers":[{"title":"XS","offer_id":51296070369544,"sku":"BTH-13100000-01","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":51296029114632,"sku":"BTH-13100000-02","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":51296029147400,"sku":"BTH-13100000-03","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":51296029180168,"sku":"BTH-13100000-04","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":51296029212936,"sku":"BTH-13100000-05","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":51296029245704,"sku":"BTH-13100000-06","price":69.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_BeyondTheHeat_Sleeveless-Shirt_Back.jpg?v=1774419123"},{"product_id":"force-majeure-prime-racing-cap","title":"\"Force Majeure\" Prime Racing Cap","description":"\u003cp\u003eThis flawless cap is engineered for speed, breathability, and comfort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleek, low-profile five-panel construction\u003c\/strong\u003e for a über-stylish look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlat peak design\u003c\/strong\u003e for a go-to and functional fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-lightweight (just 50g)\u003c\/strong\u003e for \u003cem\u003ebarely-there\u003c\/em\u003e feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade from 100% recycled nylon and mesh\u003c\/strong\u003e – eco-friendly and durable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-drying fabric\u003c\/strong\u003e to keep you cool and dry during every run\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable plastic fastener\u003c\/strong\u003e for a secure, customized fit for every head size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Force Majeure","offers":[{"title":"Default Title","offer_id":51456933298440,"sku":"FMJ-13800000-01","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_ForceMajeure_Prime-Racing-Cap.jpg?v=1773901890"},{"product_id":"willpower-oversized-cotton-shirt-black","title":"Willpower Oversized Cotton T-Shirt","description":"\u003cp class=\"whitespace-normal\"\u003eOversized, wide-cut premium t-shirt made from compact spun organic cotton with a distinctive stone-washed look. Heavy-weight fabric (185 g\/m²), raw street style.\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eOversized fit with side seams\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSmooth premium organic cotton jersey\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eComfortable round neckline with seamless ribbed trim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eWider cut sleeves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"whitespace-normal\"\u003eEthically produced (sweatshop free) using sustainable practices. Made without GMOs, petroleum-based fertilizers, or pesticides. Production powered by renewable energy, reducing carbon footprint by 90%. 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This high-neck slash armhole vest comes pre-distressed with jagged edges and frayed hems – no DIY required.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eStretchy ribbed crew neck\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eRaw edge slash armholes \u0026amp; hem\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eSuper lightweight 140gsm \u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003ePerformance fabric (\u003cspan\u003e60% Cotton, 40% Polyester)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Classics","offers":[{"title":"XS","offer_id":51794994200840,"sku":"SKU-14900000-01","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":51794994233608,"sku":"SKU-14900000-02","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":51794994266376,"sku":"SKU-14900000-03","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":51794994299144,"sku":"SKU-14900000-04","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":51794994331912,"sku":"SKU-14900000-05","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":51794994364680,"sku":"SKU-14900000-06","price":69.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_AlmaMater-Sleeveless-Athleisure-Punk-Shirt_Front.jpg?v=1750512997"},{"product_id":"aura-denim-jacket","title":"\"Aura\" Denim Jacket","description":"\u003cp\u003eAnd you? You’re simply \u003ci\u003ethere\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple and on point black Willpower Denim Jacket with small \"Aura\" embroidery. Part of our Prime Collection. Has a stretchy feel to it and feels awesome to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree Aura Patch with every Denim Jacket (already in the box). \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel is 1.82 and wears size M (medium).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind more \u003ca href=\"https:\/\/www.willpower-running.com\/collections\/patches\" title=\"Willpower Patches\"\u003ePatches\u003c\/a\u003e for your Denim Jacket!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Aura","offers":[{"title":"S","offer_id":52711278936328,"sku":"SKU-17700000-01","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":52711278969096,"sku":"SKU-17700000-02","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52711279001864,"sku":"SKU-17700000-03","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":52711279034632,"sku":"SKU-17700000-04","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":52711279067400,"sku":"SKU-17700000-05","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Aura_Product_Denim-Jacket_Front.jpg?v=1764769239"},{"product_id":"aura-prime-sweater","title":"\"Aura\" Prime Sweater","description":"\u003cdiv class=\"mb-3\"\u003e\n\u003cdiv class=\"wysiwyg-p:my-0 wysiwyg-ul:my-0 lg:wysiwyg-li:text-sm wysiwyg-li:text-xs lg:wysiwyg-p:text-sm wysiwyg-p:text-xs check-icon-list-bullet\"\u003e\n\u003cdiv data-pb-style=\"Y4VLQJV\" data-element=\"main\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" data-appearance=\"full-bleed\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"EONC2OA\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cem\u003eYou’re not chasing. You’re not escaping. Spirit remains.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis Crewneck Sweater from our \u003ca href=\"https:\/\/www.willpower-running.com\/collections\/prime\" title=\"Willpower Prime Collection\"\u003ePrime Collection\u003c\/a\u003e boasts eloquence. It features a medium fit, and a super heavy weight of 350 GSM. Made with comfort and coziness in mind, it is made from a durable composition of brushed 100% organic ring spun combed cotton. Built to last. Just like you.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Aura","offers":[{"title":"XS","offer_id":52711348502792,"sku":"SKU-17800000-01","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":52711348535560,"sku":"SKU-17800000-02","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":52711348568328,"sku":"SKU-17800000-03","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":52711348601096,"sku":"SKU-17800000-04","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":52711348633864,"sku":"SKU-17800000-05","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":52711348666632,"sku":"SKU-17800000-06","price":69.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Aura_Product_Sweater_Front_f8214489-d02f-4a7f-bccc-1545344ef587.jpg?v=1762175394"},{"product_id":"willpower-zip-waterproof-jacket-black","title":"Willpower ¼-Zip Waterproof Running Jacket (Black)","description":"\u003cp\u003e\u003cem\u003eRun through anything.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eA premium running essential built to take on the elements. 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Not quite a sweater either. This short sleeve sweatshirt sits in between and does exactly what it should. Built from heavy 300gsm brushed 3-ply fleece in 100% GOTS certified organic cotton, it delivers the feel, structure and substance of a sweater in a stripped back short sleeve form. Clean fit, strong shape, made for layering or for warmer days that still call for more than a regular t-shirt.\u003c\/p\u003e\n\u003cp\u003ePart of our \u003cem\u003ePrime\u003c\/em\u003e collection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003eDistance is a way inward.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eThe horizon widens. 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Linen also is a sustainable fabric.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1433\"\u003eBuilt in a straight fit from 190gsm knit fabric, it is finished with side seams, a self fabric neckline, inner neck tape, and twin needle stitching at the cuffs and hem.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1433\"\u003e\u003cspan\u003eA Prime piece for hot conditions, long exposure and clear movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1648\"\u003eSize hint: \u003c\/strong\u003eMale model is 183 cm and wears size M.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUnder heat, comfort disappears.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eYou move through it.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eIt moves through you.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eAnd asks who you are when ease is gone.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beyond","offers":[{"title":"S","offer_id":54823537279240,"sku":"BTH-21300000-01","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":54823537312008,"sku":"BTH-21300000-02","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":54823537344776,"sku":"BTH-21300000-03","price":69.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54823537377544,"sku":"BTH-21300000-04","price":69.9,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":54823537410312,"sku":"BTH-21300000-05","price":69.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1586\/0171\/files\/WP_Product_BeyondTheHeat_Linen-Shirt_Front.jpg?v=1774464004"},{"product_id":"beyond-the-heat-supima-prime-longsleeve","title":"\"Beyond The Heat\" Supima® Prime Longsleeve","description":"\u003cp data-end=\"1461\" data-start=\"1056\"\u003eThis \u003cem\u003ePrime\u003c\/em\u003e Longsleeve is made from premium combed Supima® cotton jersey, chosen for its smoother surface, ultra soft feel and superior durability. 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