Shipping update for non-EU orders
From April 1, 2026, we have to end free shipping for non-DE and non-EU orders.
From April 1, 2026, we have to end free shipping for non-DE and non-EU orders.
Distance. Elevation. Heat.
Prime uses certified materials, responsible production and refined cuts. Each piece is made to be a favorite rather than a pile of garments that never mean anything. Fewer pieces, stronger...
Welcome to 2026
Biggest Drop. Boldest Deals.
For our 10th anniversary, we’re bringing back 10 out-of-print designs from our past. Reimagined for now. Available for preorder until September 26.
Tariffs Hit Hard: Shipping to the US Ends as of August 22, 2025
Please welcome our new Willpower Athlete, David Rott.
Your Heart Beats Out Here.