It's that time of the year. Biggest Drop and most massive Sale from Friday to Sunday.

8 Years of Running Proud

If something is lost, it can be found.

Welcome, Emi DIxon!

The Route of Samsara collection invites you to take a deeper look at the spiritual side of running. Join a journey of self-discovery and exploration, as we delve into the never ending cycles of birth, life, death, and rebirth.

You are everything. And everything is you.

Spring Drop is here. Expression As Willpower keeps evolving as a brand, we are doing so as runners and human beings as well. This whole project was built on the desire to make a change. Within the running community, but...

Not just today

New Collection Out Now

Runners United against War and Nationalism

15€ instead of 10€ for your Newsletter Subscription

Update on our shipping costs

End of the year posting. See you on the other side!

The new Willpower Drop has landed

Love is love. And everyone should be entitle to choose their own identity and share intimacy and affection with whoever they want. Just like running, every human deserves to experience love equally. Without shame and without limitations.

It's our birthday. Let's celebrate!

The "Street Justice 22" Collection is out now! Three different print colors on three different textiles. Crafted for training, resting and racing. 

Being at the very core of what Willpower stands for as a brand, this collection is all about empowerment. You are a runner and this is something to be truly proud of.

25% of the total income of every sold shirt is donated to grassroots NGOs who offer direct support for the civilian victims of war worldwide, especially in Ukraine. 

The Heat leads the way. Destination unknown. Yet moving on ever so restless.

We are striving to create products to be remembered. Every single item of this drop reflects our understanding of running from a misfit's point of view. Now we hand these new products over to you, so we are united as one.