International Women's Day
Not just today
Poison. Free. Running.
New Collection Out Now
One year.
Runners United against War and Nationalism
15€ Four Your Email
15€ instead of 10€ for your Newsletter Subscription
Shipping Costs and Free Shipping Threshold
Update on our shipping costs
The end of 2022
End of the year posting. See you on the other side!
The New Drop
The new Willpower Drop has landed
Run Wherever - Love Whoever

Love is love. And everyone should be entitle to choose their own identity and share intimacy and affection with whoever they want. Just like running, every human deserves to experience love equally. Without shame and without limitations.

Willpower Anniversary
It's our birthday. Let's celebrate!
Street Justice - Urban Discipline
The "Street Justice 22" Collection is out now! Three different print colors on three different textiles. Crafted for training, resting and racing. 
Run Proud goes Prime
Being at the very core of what Willpower stands for as a brand, this collection is all about empowerment. You are a runner and this is something to be truly proud of.
Runners United Part II & Part III

25% of the total income of every sold shirt is donated to grassroots NGOs who offer direct support for the civilian victims of war worldwide, especially in Ukraine. 

Beyond the Heat
The Heat leads the way. Destination unknown. Yet moving on ever so restless.
Summer Drop Out Now

We are striving to create products to be remembered. Every single item of this drop reflects our understanding of running from a misfit's point of view. Now we hand these new products over to you, so we are united as one.

Donations for Ukraine
We made the first Donations of the "Runners United" Campaign
Thank you, Female Runners!
We still have a long way to go on the road to gender equality.
Runners United - Against War & Nationalism
Running is our sphere. That’s why we specifically address runners around the world to speak out loudly against war and nationalism. Let’s unite to spread awareness, help the oppressed and displaced and bring the warmongers to justice. 
War is Horror
We are currently working on a fundraising campaign for the people of Ukraine. Especially those who are fleeing from their homes.
A New Willpower Athlete
The Willpower Athletes are neither an endorsement program nor an ambassador team. There's no application process and no formalized requirements.  We are a circle of like-minded friends with a common attitude towards running and life. We gather to create meaning and growth among us and our surroundings. We run to uplift individuality and to celebrate life in the very moment it takes place. This group grows naturally, although new additions are rare. It happens exactly, when it feels right. Our bond is strong and we run proud.
You can't kill an attitude
Thanks for caring. Thanks for being excited. Thanks for staying positive and true to yourself. Let's go, 2022!
The Purge
The Purge is On. 15% Off Storewide with Code 'PURGE22' until Wednesday 23:59h.