November 26th marks the date of Bold Friday, our biggest annual sale, but also our largest product drop of the year. Get listed and find a preview at www.bold-friday.com. 

8-10 amazing Willpower stickers for just 1€

This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running.

Finally A True Runner With Attitude From Head To Toe.

Underlying this mantra is a conscious and reflective lifestyle, that destroys less than it builds good inside yourself and the world around you. What unites us is the idea that what you get out of running is defined by what you put into it. 

"Ride Till Death" means to go the distance. To stay healthy and sane in a deteriorating world. To escape, but at the same time to fight back, while maintaining inner peace and physical balance. All for the purpose of riding until the day we die.

We offer a 5€ shopping voucher for everyone who finds and reports a bug on the website. This will help us tremendously and we want to show our appreciation for your help.

Willpower is not about running clothing, but about an idea and a community. The idea is, that running should be independent, free and individual. And the community is you, the runners with attitude who don’t fit in and refuse to resign to the status quo. 

Eventually we will all come full circle. Yet we are just beginning.  

Running has many faces and easily adapts to almost every situation. The Covid-19 Pandemic has leveraged one of the most quirky, but also challenging race formats ever known: Backyard Ultras. 

BEYOND is our vision and understanding of running ultra distances.

Win one out of 6 Like The Wind Magazines

The Willpower BLACK SERIES is an exclusive range of 4 different t-shirts with iconic designs, all limited to 100 pieces each. 

The Willpower Athletes are neither an endorsement program nor a sports club. There's no application form or selection process. We are a circle of like-minded friends with a common attitude towards running and life.

Get 10% - Give 10% and support the Erdlingshof in order to give rescued animals a new home.

You can from now on opt-in for a Free Willpower Sticker Package when checking out your order.

Love and run free.

In order to celebrate today's Global Running Day we brought back the long sold out "Running With Attitude" Collection in its original colors black and grey.  "Running With Attitude" was the first design we ever created. It’s simplicity and boldness...

"The Two Things That Still Hold True" discovers the strikingly comparable up- and downsides of both, the running and the punk/hardcore communities. But most of all this is a story about the far-reaching life lessons deriving from both subcultures

It's been a lot of work but it was so much worth it. We're really proud of each single item and are stoked to finally unleash it to the world.

I Against I - The only rival that’s worth beating