In this last message of 2020 we do not want to point out how strange and rough this year was. Much more we want to say THANK YOU from the bottom of our hearts. Everyone fought their own struggle and yet still running united us under the banner of Willpower. It truly means a lot to us, that this brand has become such an important beacon to so many people, including ourselves.
Thank you so much for your great interest in our new Product Drop and Bold Friday Party! We were truly overwhelmed by the amount of orders and all the lovely messages we got. After all, we are creating running clothing for you, so it's a great thing to see that you like the new stuff so much.
This profound collection is much more identified by its meaning than by its designs. „Poison Free Running“ is a wide field and it’s meant to be this way. Expect all sorts of different designs and themes. After all, we’re unified in the struggle to cure and shelter our bodies and souls. With that being said: What’s YOUR poison?
No human life is worth more than another. Instead of celebrating and defending an egocentric world view, that is build on greed, exploitation and deadly ignorance, we urgently need more empathy, mutual understanding and far-sighted decisions and actions. Only if we reflect on our own behavior of the past, only if we admit to the mistakes we made and still make and only if we are willing to invest all our time and energy into a better life together, we will be able to overcome racism and discrimination against minorities.
Today we celebrate our 5th anniversary. As a gift we’re treating ourselves with a brand new logo design, that could not be more to the point: Willpower. This absolutely iconic visual showcases what Willpower is all about: Reducing things to...
We just recently did an interview for Correr Na Cidade, a portuguese running blog. Since this feature is in portuguese (obviously) I added an english translation here. However I suggest you visit their website.