Love is love. And everyone should be entitle to choose their own identity and share intimacy and affection with whoever they want. Just like running, every human deserves to experience love equally. Without shame and without limitations.
We are striving to create products to be remembered. Every single item of this drop reflects our understanding of running from a misfit's point of view. Now we hand these new products over to you, so we are united as one.
Running is our sphere. That’s why we specifically address runners around the world to speak out loudly against war and nationalism. Let’s unite to spread awareness, help the oppressed and displaced and bring the warmongers to justice.
The Willpower Athletes are neither an endorsement program nor an ambassador team. There's no application process and no formalized requirements.We are a circle of like-minded friends with a common attitude towards running and life. We gather to create meaning and growth among us and our surroundings. We run to uplift individuality and to celebrate life in the very moment it takes place. This group grows naturally, although new additions are rare. It happens exactly, when it feels right. Our bond is strong and we run proud.