NEWS & STORIES

The new Willpower Drop has landed

Love is love. And everyone should be entitle to choose their own identity and share intimacy and affection with whoever they want. Just like running, every human deserves to experience love equally. Without shame and without limitations.

It's our birthday. Let's celebrate!

The "Street Justice 22" Collection is out now! Three different print colors on three different textiles. Crafted for training, resting and racing. 

Being at the very core of what Willpower stands for as a brand, this collection is all about empowerment. You are a runner and this is something to be truly proud of.

25% of the total income of every sold shirt is donated to grassroots NGOs who offer direct support for the civilian victims of war worldwide, especially in Ukraine. 

The Heat leads the way. Destination unknown. Yet moving on ever so restless.

We are striving to create products to be remembered. Every single item of this drop reflects our understanding of running from a misfit's point of view. Now we hand these new products over to you, so we are united as one.

We made the first Donations of the "Runners United" Campaign

We still have a long way to go on the road to gender equality.

Running is our sphere. That’s why we specifically address runners around the world to speak out loudly against war and nationalism. Let’s unite to spread awareness, help the oppressed and displaced and bring the warmongers to justice. 

We are currently working on a fundraising campaign for the people of Ukraine. Especially those who are fleeing from their homes.

The Willpower Athletes are neither an endorsement program nor an ambassador team. There's no application process and no formalized requirements.  We are a circle of like-minded friends with a common attitude towards running and life. We gather to create meaning and growth among us and our surroundings. We run to uplift individuality and to celebrate life in the very moment it takes place. This group grows naturally, although new additions are rare. It happens exactly, when it feels right. Our bond is strong and we run proud.

Thanks for caring. Thanks for being excited. Thanks for staying positive and true to yourself. Let's go, 2022!

The Purge is On. 15% Off Storewide with Code 'PURGE22' until Wednesday 23:59h.

We switched delivery carriers from GLS to DHL. You are welcome.

This is Willpower Athlete Mike Kratzer

November 26th marks the date of Bold Friday, our biggest annual sale, but also our largest product drop of the year. Get listed and find a preview at www.bold-friday.com. 

8-10 amazing Willpower stickers for just 1€

This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running.

Finally A True Runner With Attitude From Head To Toe.