Global "Running With Attitude" Day
In order to celebrate today's Global Running Day we brought back the long sold out "Running With Attitude" Collection in its original colors black and grey.  "Running With Attitude" was the first design we ever created. It’s simplicity and boldness...
The Two Things That Still Hold True

"The Two Things That Still Hold True" discovers the strikingly comparable up- and downsides of both, the running and the punk/hardcore communities. But most of all this is a story about the far-reaching life lessons deriving from both subcultures

Summer Product Drop
It's been a lot of work but it was so much worth it. We're really proud of each single item and are stoked to finally unleash it to the world.
It's Just Me Against Myself

I Against I - The only rival that’s worth beating

Vegan Runners Playlist
Plant Based Runners around the world, this is your soundtrack!
Poison Free Running Update
We added two brand new designs and 6 new items to the Poison Free Running Collection.
Puzzles for Runners

TRUST THE PROCESS PUZZLES create beautiful jigsaw puzzles for runners and bring calm and serenity to your rest days.

Customer Accounts
Did you know, that you can set up an account at Willpower? It's absolutely optional, but it can be helpful to track your orders and save your data. 
There's hope in despair
We want to show, that there is hope. Running can give hope. Being surrounded by people, who accept you for who you are can give hope. And most of all, knowing that you are not alone can give hope.
New return option: Credit
You can from now on choose "Credit" when returning an item and receive an extra 10% on your order value.
The End of 2020
In this last message of 2020 we do not want to point out how strange and rough this year was. Much more we want to say THANK YOU from the bottom of our hearts. Everyone fought their own struggle and yet still running united us under the banner of Willpower. It truly means a lot to us, that this brand has become such an important beacon to so many people, including ourselves.
1990 - 1999
The 1990s were full of artistic life and meaningful substance.
About last weekend...
Thank you so much for your great interest in our new Product Drop and Bold Friday Party! We were truly overwhelmed by the amount of orders and all the lovely messages we got. After all, we are creating running clothing for you, so it's a great thing to see that you like the new stuff so much.
Bold Friday & Responsibility
We offer you long-lasting, eco-friendly and high quality products and you will shop mindfully.
Poison Free Running
This profound collection is much more identified by its meaning than by its designs. „Poison Free Running“ is a wide field and it’s meant to be this way. Expect all sorts of different designs and themes. After all, we’re unified in the struggle to cure and shelter our bodies and souls. With that being said: What’s YOUR poison?
End Racism Now!
No human life is worth more than another. Instead of celebrating and defending an egocentric world view, that is build on greed, exploitation and deadly ignorance, we urgently need more empathy, mutual understanding and far-sighted decisions and actions. Only if we reflect on our own behavior of the past, only if we admit to the mistakes we made and still make and only if we are willing to invest all our time and energy into a better life together, we will be able to overcome racism and discrimination against minorities.
Happy Birthday To Us
Today we celebrate our 5th anniversary. As a gift we’re treating ourselves with a brand new logo design, that could not be more to the point: Willpower. This absolutely iconic visual showcases what Willpower is all about: Reducing things to...
Website Relaunch
With your help we redesigend our onlinestore. Here's what's new.
Street Justice 20
You might not be the fastest. You might not win. But your intentions are sincere and your spirit is untainted. This is Street Justice.
A new Willpower Athlete
We are very happy to have him. Welcome, Michi!
Everything new
Our words and visuals are made to last. These runners’ manifestos run deep and mean a lot to us and to you.