Who we are
Willpower is for runners with attitude who don’t fit in.
Our style is simple and aesthetic, just like the clothing you wear every day. If crazy colors and over-the-top functionality do not match your personal taste, Willpower running clothing is for you. Naturally our products are of high quality, race-, training- and adventure-approved and crafted with big love for simplicity and minor, but stunning details. It's more than just textiles and gear. Willpower is a strong brand for runners with attitude. Just like you.
Willpower was founded by Chris Z. in 2015. We started this independent running clothing brand to stand out against the mainstream sports industry. Willpower is about reducing running to it’s very core, the sheer bliss of movement. Far-off from high tech clothing and chronic over-gearing we narrow it down to pumping lungs, beating hearts, hammering strides and free spirits.
Despite being the first shirt design we created, "Running With Attitude" pretty much defines what Willpower is all about. We focus on the WHY rather than the WHAT or the HOW. We truly believe that there is a deeper meaning to this sport, far beyond a certain pace, altitude gain, distance or race result. "Running With Attitude" also means to feel, think and do things differently. Yes, running is a mass sport. However this does not mean you have to float with the current. Willpower is about proudly having both feet on the ground, expressing your true personality and going your very own way, no matter what others say.
What We Do
Willpower creates straightforward running clothing that proudly stand out against the mainstream.
Yes, without any doubt. We truly believe that the composition of a textile must not decide over its usage. Some of our products are made from polyester, others are made from cotton and other again are made from a blend of various materials. We strongly promote the elminiation of the separation line between sports and lifestyle. Simply wear what you feel like for whatever occasion. And by the way: Sweating is not something you have to hide. It simply shows that you have worked hard. Be proud of it.
Our "Athleisure Shirts" are made from a textile blend of cotton and polyester. They combine the best of two worlds, because they are comfortable and soft like a casual cotton shirt, but als have a great breathability and dry quickly like a sports textile. You can literally wear them all the time.
Our "Racing Shirts" are made from 100% polyester, ultra leightweight, highly breathable and quickly drying. We created these shirts for your hardest workouts and A-races.
Most of our products are unisex. This means that they have a cut that fits all genders and body shapes very well. However, some of our stuff is also available in a special female cut, usually marked as "Female" in the product title, size picker and description.
Yes, most of them are. We believe that runners should resonate with the environment in a positive way and try to make Willpower and everything around it as "green" and fair as possible. We also added info icons to all our product descriptions for maximum transparency. If you want to find out more about our sustainability actions, please visit our Green Willpower page or get in touch with us.
Returns & Shipping
We ship worldwide and you can return stuff at any time if it doesn't fit or you don't like it.
Shipping costs are as low as possible and flatrated. All national orders (Germany), no matter how many items or what weight are 4.50€. All European orders are 8.00€. All orders from the rest of the world are 24.00€.
If your ordered amount is 75.00€ or beyond, your shipping will be FREE OF CHARGE within Germany (150.00€ for our international customers).
Everywhere. Although Willpower is based in Germany, we receive a lot of orders from other European countries, the United States, Canada, etc. Our international shipping rate is 8.00€ within Europe and 24.00€ for the rest of the world, no matter how much you order. International shipping is free of charge for all orders over 150.00€.
Of course you can. Any time. We really want you to be happy with your Willpower stuff. You can choose between an exchange (if you love the item and only need it in a differenz size) or a refund (we will send your money back).
Please go to our Return Center for further instructions and information.
If your order reaches us before 1:00 pm (13:00h) it will be shipped the same day. Otherwise it will be shipped within 24 hours. Our logistic partners usually need 1-2 days for national shipping (within Germany) and 3-5 days for international orders (rest of the world). If your order gets stuck at your country's customs it might take another couple of days.
Yes we do. To make sure this works, you have to fill out the address fields as followed:
Name: Max Mustermann
Company: 7654321 (Postnummer)
Number: 501 (Number of the Packstation)
We will send you an order confirmation email with a tracking number after you placed your order. Only very small orders (e.g. 1 t-shirt) cannot be tracked because they are sent as letters, not as parcels.
Yes. Your order is insured up to a value of 500€.
Most of our clothing is unisex. If there are female cuts available it's marked in the product title and description.
We try to include accurate sizing information for each product in the item description. We have also added a size charts to most products. Look out for a link called "Details / Size Chart". Reference the size charts to help determine your size when ordering. If you are between sizes or need assistance selecting the proper size, please contact us.
All colors and sizes available will be shown and available to add to the shopping cart. Colors and sizes that are unavailable will be grayed out. Although we make every effort to keep sufficient stock of items listed on our site, occasionally we do sell out of certain products. If we are out of stock on an item that you've ordered, we will notify you via e-mail.
Prices & Payment
We offer any kind of payment method.
We accept PayPal, ApplePay, Google Pay, Klarna 'Sofort Überweisung' (Money transfer), Klarna 'Pay Later', EPS, ShopPay, iDEAL and the following credit cards: Visa, Master Card, and American Express.
Yes. All prices you see in the Willpower Onlinestore include 19% MwSt (German Tax). If you order from another country, your country's local tax will be included.
Congrats! Click on the shopping cart symbol once you're done shopping. Then click the "Check Out" button. On the next page an entry field with the title "gift card or discount code" will appear. Enter your code here and press "Apply". Your Total will be altered in real time. You can now finish your purchasing process. If you need a more detailed manual with screenshots please click here.
There's so much more to know about Willpower. If you can't find your answers here, feel free to get in touch.
No. Well at least not, if we don't know you personally, have raced, eaten and laughed together. We do not have specified requirements, registration forms or membership cards. This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running. If you can relate to this, then let's start by saying "hi" if you meet one of us. In the meantime check out the "TOGETHER" documentary movie on YouTube, which pretty much sums up what the Willpower Athletes are all about.
The Willpower Circle is a gathering place for runners with attitude, who don’t fit in. Although running is a mass-appeal sports, we have our own ideas on how, when, where, why and with whom we want to run. We dress how we feel like and we speak our own tongue. In this place we are kindred souls, united to cherish this sport that gives us so much in return. Join us!
As an independent company, we try to make the best, not the most products. That's why our product availability is always limited. We cannot and do not want to handle things like the big corporate sports brands who excessively overproduce and then trash their goods. We are proud that Willpower is not a part of this throwaway culture and thank you so much for being with us.
Two to three times a year we launch a "Mystery Shirt Bundle" or a "Mystery Sweater Bundle". It works like this: You pick your shirt size, and we surprise you with 3 Willpower Shirts. Most of them are rare and out of print designs. Chances are high you snag a real gem.
The Mystery Shirt Bundle is our way to lengthen the product lifecycle of our items. Whether you keep the shirts for yourself, modify or tailor them, or give them away to your loved ones, in the end they will do what they are made for: Spread joy and pride among runners worldwide.
Sign up to our newsletter to not miss the next Mystery Bundle.
Basically all visuals you see on this website and our social media channels have been shot by the following amazing people (in no particular order): Björn Lexius, Nils Laengner, Manuel Peric, Björn Fehl, Phil Pham, Martin Liebl, Stephan Wieser, Chris Drüke, Michi Berger, Frank Graham, Adam Jones, Leon Greiner and our Willpower Athletes themselves. We gladly forward your letters of appreciation.
This is correct. We launched our "Run Down Racism" campaign in 2018 to draw attention to this, at that time, often overseen issue within the running community. Since then we have been constantly bringing forward our concerns about discrimination and hatred, both inside and outside of our sport, but most of all we are trying to learn and understand. The roots of racism run far deeper than large parts of society know or are willing to accept.
The fact that most of our visuals (photography and videos) show white people is an issue we are concerned about. While bigger brands simply book Black, Indigenous and People of Color as models for their shootings to avoid being criticized, we are confronted with the truth, that our peer is not as diverse as we wish it would be. All our ‚models‘ are our friends. We don’t book them. They don’t get paid other than with love and free stuff. This means our visuals are a representation of the people we are surrounded with. This makes us feel uncomfortable, but we decided not to fake a different image by asking Black, Indigenous and People of Color we are not close friends with to model for us.
After all, it’s not the time to ASK for something, but to listen and learn. We are aware of this topic and try to find solutions.
No. Willpower products are only sold through www.willpower-running.com and a handful of selected other onlinestores. We might expand this in the future, but as for right now, you are just in the right place to do you shopping.
We might. It has to be a match, though. This means that we only do such coops with running crews and teams that share the same values as Willpower and has an open heart for the misfits of running.
Berechtigte Frage. Willpower ist in der Tat ein deutsches Label. Wir sind allerdings seit Tag 1 eng vernetzt mit Läufern und Partnern aus der ganzen Welt. Auch unsere Kunden kommen von überall her. Deshalb haben wir uns dazu entschlossen, Englisch als Hauptsprache im Onlinestore zu führen. Solltet ihr irgendwo sprachliche Barrieren sehen oder etwas nicht verstehen, dann schreibt uns einfach (auf deutsch).