Willpower is an independent, running clothing brand, that provides stylish, high quality running apparel and gear for runners with attitude.
„I still remember the day very clearly, when I browsed through Runner’s World Magazine and came across an advertisement of the market leader in running clothing. The ad was very well designed, a runner standing on top of a hill, looking down upon a city, perfectly personifying both, the urban and the trail runner. I looked a the ad for a while and, just like probably any other runner, felt very attracted by it. Then I realized that the runner portrayed in the ad was completely dressed up in neon green colors. From top to bottom all green. I was shocked by the fact, that I was so appealed by this advertisement, although I would never wear neon green colors in my ‚real life‘. With running clothes however, this seemed to be possible. I looked at my running wardrope and found all sorts of crazy colors, cuts and accessory. It suddenly appeared to me like the costume storage of a dog and pony show. This wasn’t my taste, this wasn’t my style and it did not fit my personality at all. I wanted to dress the way I feel like and simply ‚look cool‘ when I’m out running. None of the current brands could provide me what I wanted. That was the moment, when the idea for Willpower was born.“
(Chris, Founder of Willpower)
Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.