Willpower is a running clothing brand for those who don't fit in. For the hungry hearts and unique souls who think, feel and look different from the mass. We are here and we are many. For we are proud runners with attitude.
About our name
Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Tor des Géants Ultramarathon. The impetus to overcome what stops us from being great, empowers us to accomplish any goal we have ever dreamed of. It is inside of all of us. For we are running proud.
Although Willpower is mainly operated and continuously developed by our founder Chris Z, we still speak of 'us' most of the times. That is because Willpower would not be what it is without the selfless dedication, smartness and creativity of a good number of human beings other than Chris. First and foremost this is the Willpower Athletes. Since day one they've been shaping the 'what', 'how' and 'why' of Willpower like no other group of people. But there's also our highly talented designers, photographers and videographers, who visualize our ideas and make them tangible to the world. And then there is the Willpower Circle, who, as much as the people mentioned above, contribute to Willpower by sharing their thoughts, ideas and stories with us every day. This is a wonderful setup for a small company. We are truly blessed.