Willpower is for runners with attitude who don’t fit in. Show your individuality and unique style with our straightforward running clothing and proudly stand out against the mainstream.
The New Stuff
For Vegan Runners
Plant Based Runner
We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Ethically, ecologically and even economically. On these grounds we live to be Plant Based Runners.
The Mountain Doesn't Care
The more time you spend in the mountains, the more you learn. It builds a deep relationship of trust, reverence and awe. You will face emotions, a clear mind and the narrow boundaries of all bodily matters.