WHAT

First time introduction of our new EcoVero™ Athleisure Shirt for Women. Highest social and ecological standards combined with an awesome cut and feel. White large chest print, small neck print. 

HOW

Made from 70% EcoVero™ Viscose (derived from certified renewable wood sources) and 30% Organic Cotton. Up to 50% lower emissions & water impact than generic viscose. Also FairWear Certified, Peta approved vegan and Oeko Tex 100 standard. 

WHY

We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Ethically, ecologically and even economically. On these grounds we live to be Plant Based Runners. 

SIZING

Female model is 1.74 and wears Women M. She could also wear Women S for a tighter fit.

WHAT

Black "I Against I" performance shirt. Pocket print on front, large and bold back print. Get ready to run against yourself. 

HOW

Our functional racing shirt has as relaxed fit with excellent wickability that allows the material to transport moisture away and dry quickly. Made from 100% breathable polyester. It is a basic unisex t-shirt. No thrills. No BS.

WHY

„Against myself. It’s just me against myself.“ (Unbroken, D4, Life.Love.Regret)

SIZING

Male front model is 1.80 and wears size Medium (M).

WHAT

Female cut version of our new "I Against I" Racing T-Shirt for tough workouts and peak performances. Ready to beat yourself?

HOW

Made from 100% polyester with a perfect female fit. This functional racing shirt is lightweight (150 g/m²) and has as relaxed fit with excellent wickability and breathability. It is simple and basic. Willpower style.

WHY

„Against myself. It’s just me against myself.“ (Unbroken, D4, Life.Love.Regret)

SIZING

Female front model is 1.74 and wears size Women M.

WHAT

Bold one-off Athleisure T-Shirt with a sounding statement. Pocket print on front, large back print. Made for running and every other activity.

HOW

Fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and Peta-approved vegan.

WHY

Ultimately, we are left with the only rival that’s worth beating: Ourselves. It’s I Against I. 

SIZING

Male model is 1.80 and wears medium (M). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

WHAT

Our quest to find alternative textiles on the transition between leisure and sports we have come up with something new: The Willpower Bamboo Shirt. Ultra soft and comfortable, 1st class fit and still breathable and quickly drying. Large "Plant Based Runner" chest print and small "Poison Free Running" logo on the back. This shirt belongs to our PRIME Collection.

HOW

Then new Willpower Bamboo Shirt. Ultra comfortable, 1st class fit and still breathable and quickly drying. Made from 70% Bamboo Viscose and 30% organic cotton. It is light (150gsm), very (!) soft and has an excellent heat and moisture management. This textile is Fairwear and Oekotex certified. It's also Peta-Approved Vegan and unisex to fit all genders. 

WHY

We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Ethically, ecologically and even economically. On these grounds we live to be Plant Based Runners. 

SIZING

Male model is 1.80 and wears medium (M). This is an unisex t-shirt.

WHAT

Slowly becoming a true willpower icon: The  Racing Longsleeve. This top will do an excellent sweat and heat management for you and is ultra comfortable to wear at the same time. Large and bold white on black chest print, small "between the shoulders" back print. 

HOW

Our new, unisex racing longsleeve. Wide and comfortable cut (not as tight as our baselayer longsleeve). Mesh look on the outside, very soft on the inside. Hightly breathable polyester (100%), round neck. FAIR WEAR and OEKO TEX certified.

WHY

We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Ethically, ecologically and even economically. On these grounds we live to be Plant Based Runners. 

SIZING

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears size small (S).

WHAT

With this iconic "Plant Based Runner" Design, we are bringing you another Hoodie to the Prime Category. This is a selection of items which are far above any textile industry standards in ethics, quality and longevity and even above most of our other products. Everyone should own at least one Prime garment. Large "Plant Based Runner" chest print and small "Poison Free Running" logo back print (under the hood).

HOW

Superior Prime Hoodie made from 85% organic ring-spun combed cotton and 15% recycled polyester. Ultra heavyv 350 gsm. Set-in sleeve, double layered hood in self fabric,round drawcords in matching body colour with metal tipping.Inside herringbone back neck tape, self fabric half moon at back neck and single needle topstitch at neckline and along hood opening. Broad 1x1 rib at sleeve hem and bottom hem. Traditional kangaroo pocket at front. Oekotex 100, GOTS and Fair Wear certified. Also Peta-Approved vegan.

WHY

We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Ethically, ecologically and even economically. On these grounds we live to be Plant Based Runners. 

SIZING

Female model is 1.74 cm and wears size S (medium). This hoodie is unisex and fits all body shapes.

WHAT

We took our Poison Free Running Angry Apple and put it on our lightwight racing t-shirt. That's what happened.

HOW

This 100% polyester functional racing shirt is lightweight and has as relaxed fit with excellent wickability. Moisture is transported away and the shirt drys quickly. It is simple and basic. Willpower style.

WHY

Poison Free Running can be narrowed down to three key elements: Eat well, run clean and stay clear. The stomping apple is a reminder that staying healthy and sane is the actual challenge while chasing running dreams.

SIZING

Male model is 1.82 and wears size medium (M). This shirt is unisex.

WHAT

The Angry Apple is back and has made it onto our brand new Bamboo Shirt. Small "Eat Well - Run Clean - Stay Clear" pocket print on front and large "Angry Apple" back print. This shirt belongs to our one-of-a-kind PRIME Collection.

HOW

Then new Willpower Bamboo Shirt. Ultra comfortable, 1st class fit and still breathable and quickly drying. Made from 70% Bamboo Viscose and 30% organic cotton. It is light (150gsm), very (!) soft and has an excellent heat and moisture management. This textile is Fairwear and Oekotex certified. It's also Peta-Approved Vegan and unisex to fit all genders. 

WHY

With food being the main source of energy we are bound to reflect on our dietary intake every day. We all have gotten to know the inevitable athletic limitations induced by unhealthy, too much or not enough food. Finding the right quality and amount is crucial for our everyday running, to reach the ambitious goals we set and the reconcile with ourselves.

SIZING

Male model is 1.80 and wears medium (M). This is an unisex t-shirt.

WHAT

We say "hi" to our new organic cotton crewneck sweater. It is a cooperation with Neutral®, a small and very dedicated company Denmark. Neutral® is market leading in producing sustainable apparel and shows great respect to our planet and the people who make their products. Small "Eat Well - Run Clean - Stay Clear" pocket print and large "Angry Apple" back print. 

HOW

Styled to fit both men and women, this heavyweight sweater has a classic loose fit with crew neck and raglan sleeves. It features double layered rib at neck, cuffs and waistband and has a soft brushed inside. Made from ringspun 300gsm combed organic fair-trade cotton. Oeko-Tex 100 certified and vegan. 

WHY

Poison Free Running can be narrowed down to three key elements: Eat well, run clean and stay clear. Despite being inspired by the Straight Edge Lifestyle and a vegan / vegetarian diet, Poison Free Running is not meant to be a doctrinal set of rules. It is rather a basis for all of us to reflect on how we want to practice this sport without doing harm to ourselves and the world around us.

SIZING

Our male model is 1.80 and wears a medium (M) crewsleeve. 

WHAT

We broaden our Classics Collection with this awesome new garment. Simplistic Pull-Over Jacket for all sorts of weather conditions. Small Willpower embroidery on the chest. Black jacket with an understatement branding that that us and you apart from the motley mass of runners. Proudly represent your style and convictions.

HOW

This 1/4-zip Pull-Over Jacket has elastic drawstrings at the hem and a high-neck hood, which is about as comfortable as it gets. Features two hidden side pockets and the characteristic velcro main / chest pocket with zipper adds additional style. The main inner lining is a big hole mesh made from 100% Polyester (130 GSM). Secondary lining is also 100% Polyester (Taffeta 69 GSM). The outside of the jacket is made from robust 100% Polyester (50D 78 GSM).

WHY

Pull it over and you're all set to go. This rugged pull-over jacket is made for every day activities, including running, Yes, we tested that.

SIZING

Model is 1.80 and wears size M (medium). This is an unisex jacket with a regular cut.

WHAT

Overcome the sorrow, leave behind the struggle, embrace life. And always be aware: It's not only you. White premium crewneck sweater with black "Willpower / Filling the Void" front print and large back print. 

Another item from our new Prime category. The quality of this sweater is unparalleled. You won't find a more outstanding textile anywhere. This once in a lifetime product will step in for any other Sweater in our wardrobe.

HOW

Superior Prime Sweater made from 85% organic ring-spun combed cotton and 15% recycled polyester. Ultra heavy 350 gsm. Set-in sleeve, broad 1x1 rib at sleeve hem and bottom hem. Inside herringbone back neck tape, self fabric moon at back neck, single needle topstitch at neck collar. Oekotex 100, GOTS and Fair Wear certified. Also Peta-Approved vegan.

WHY

To those who suffered the greatest loss in face of the eternal unknown. To the ones who witnessed endless darkness and numbing fear. Who got hurt beyond repair and emotionally erased. In this domain we can be who we are, as we are filling the void.

SIZING

Male model is 1.78 and wears medium (M). Female model is 1.74 and wears small (S) but could als wear s-small (XS) for a tighter fit.