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PRIME
PRIME
Trust Shirt
Surprise shirt · Reduced price
Core Collections
Our Attitude is Our Style
Bundles
Curated running essentials bundles. Simple sets, reduced prices.
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Save 17%
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Regular price
€69.90
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The Beyond The Heat Desert Daze Prime Shirt is inspired by the strange state that only hot miles can produce — when the horizon shimmers, time slows, and everything turns slightly unreal. Desert Daze translates that feeling into a Prime piece with a clean straight fit and a washed, dip-dyed finish.
Made from 180gsm GOTS certified organic combed ringspun cotton, it features side seams, shoulder reinforcement, a ribbed collar, self-fabric neck tape, and double stitched hems for a clean, durable shape.
Size hint: Female (174 cm) wears S. Male (186 cm) wears L.
Under heat, comfort disappears.
You move through it.
It moves through you.
And asks who you are when ease is gone.
100% Organic Cotton
Our Bond is Strong
Willpower Athletes
The Willpower Athletes are not a team or a marketing tool. They’re a small circle of friends who share a stubborn love for running and an unapologetic sense of individuality.
The Crew is me The Crew is you
The Willpower Circle
The Willpower Circle is a home for runners with attitude who don’t quite fit in.
We have our own ideas about how, when and why we run – and we speak our own language.
New Collections
News & Stories
Why our Prime Shirts change in price
Prime uses certified materials, responsible production and refined cuts. Each piece is made to be a favorite rather than a pile of garments that never mean anything. Fewer pieces, stronger...