Willpower Onlinestore

We truly believe that there is a different approach towards trail running and mountain sports. One that is consonant with mother earth. An understanding that excludes the illusions of performance, conquest and victory. The conception of humbleness and respect for nature. The awareness that the mountain doesn’t care about our clear insignificance. And finally the thankfulness for the kind invitation the outdoors has to offer, as soon as we start to listen and let go.

FORCE MAJEURE dropping on June 1st, 2020.

Note: This is a PREORDER. All orders will be shipped on May 28th. Thanks for your patience. It's worth it.

WHAT

This "Choose To Be" Shirt is part of a limited run. It features a white and red pocket front print and an alternative large back piece. Printed on Willpower Athleisure Shirts, you love so much.

HOW

• Unisex Shirts are made of 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester
  
• Women Shirts have a slim fit and are made from an ultra soft 50% organic cotton and 50% polyester textile blend
• Both shirts follow the highest standards in the treatment of workers, animals and the environment

WHY

Running is nothing that happens to you accidentally. It’s a conscious decision, that is to be renewed every time you lace up your shoes. Say yes to being a runner. Say yes to pain and elation. Say yes to doubt and pride. Say yes and choose to be.

SIZING

Male model 1 is 1.80 and wears medium (M). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

Note: This is a PREORDER. All orders will be shipped on May 28th. Thanks for your patience. It's worth it.

WHAT

This t-shirt is part of a strictly limited series of Willpower garments. 2-colored "Holding On Strong" pocket print on front and a large variation of this awesome design on the back. Red and white ink on your most favorite textile, the Willpower Athleisure Shirt.

HOW

• Unisex Shirts are made of 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester
  
• Women Shirts have a slim fit and are made from an ultra soft 50% organic cotton and 50% polyester textile blend
• Both shirts follow the highest standards in the treatment of workers, animals and the environment

WHY

All the magic in running happens when it gets hard. Despite all the pain, the exhaustion and the difficulties you may face, there’s only one thing that really matters: Fighting the voice inside your head that tells you to slow down or to quit. Nothing is more rewarding than sticking through a hard workout or race. Never quit. Because if you do, it becomes a habit. Just never quit.

SIZING

Male model 1 is 1.80 and wears medium (M). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

Note: This is a PREORDER. All orders will be shipped on May 28th. Thanks for your patience. It's worth it.

WHAT

This is a strictly limited series of Willpower Athleisure Shirts. "Through & Through" pocket print on front and large back piece. Red and white ink on a black high end t-shirt for sports and leisure activities alike.

HOW

• Unisex Shirts are made of 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester
  
• Women Shirts have a slim fit and are made from an ultra soft 50% organic cotton and 50% polyester textile blend
• Both shirts follow the highest standards in the treatment of workers, animals and the environment

WHY

I am a runner through and through. I might be hurt. I might be broken. I might not even be able to run. But I am willing to give it all and push myself forward, until I cross that line and reach the goals I have set. I am here. I am now. I am to the fullest. With an athlete’s mind, a lover’s heart and a fighter’s soul.

SIZING

Male model 1 is 1.80 and wears medium (M). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

What

Finally! Our brand new grey tube scarf is a multifunctional cloth, which is easy to fold into all sorts of crazy turnouts such as hat, scarf, headband, wristband, blindfold, etc. An everyday item you love and need, almost as essential as your running shoes. Especially these days.

How

High Quality, seamfree multifunctional tubular scarf, made of 100% durable polyester microfiber at 135 gsm. 47x25 cm to easily cover your nose and mouth. Offers excellent breathability, thermal and humidity control. Up to 12 different ways of usage. Machine washable. It will also survive any other kind of cleaning treatment.

Why

Wrap yourself up with style.

What

There it is at last, a tube scarf. This black multifunctional cloth is easy to fold into all sorts of crazy turnouts such as hat, scarf, headband, wristband, blindfold, etc. An everyday item you love and need, almost as essential as your running shoes. Especially these days. It'll will be with you any time, any place. That's a promise. 

How

High quality, seamfree multifunctional tubular scarf, made of 100% durable, polyester microfiber at 135 gsm. 47x25 cm to easily cover your nose and mouth. Offers excellent breathability, thermal and humidity control. Up to 12 different ways of usage. Machine washable. It will also survive any other kind of cleaning treatment.

Why

Wrap yourself up with style.

Here it is, the ultimate patch. The alpha patch. The patch to end all patches. Ok, ok, we're slowing down a bit. Still, this is one hell of an accessory for you to pimp your favorite piece of clothing. With a measure of 7cm / 2.75inch (width) and 9.5cm / 3.75inch (length) this patch fits every shirt, every jacket, every shorts, every backpack and running vest. It has a "sticky" back, which means you can iron it or sew it, as you wish.

WHAT

Black racing longsleeve with this already classic white "I go solo" pocket print. It’s just you, your heartbeat and your stride.

HOW

WHY

After all you, as a runner, are on your own. And you’ve always been. No one will ever feel what you feel while running. No one will ever acknowledge the joy and the pain this sport sparks in you. No one will ever magically balance effort versus flow for you. It’s just you, your heartbeat and your stride.

SIZING

Front male model is 1.82 and wears medium (M). Back male model is 1.80 and also wear size medium (M).

WHAT

Our "I Go Solo" Shirt is now also availalbe as breathable racing t-shirt with a women's cut. White pocket print on a breathable black polyester shirt.

HOW

Made from 100% polyester, lightweight (150 g/m²) with a perfect female fit. This functional racing shirt is lightweight and has as relaxed fit with excellent wickability. Moisture is transported away and the shirt drys quickly. It is simple and basic. Willpower style.

WHY

After all you, as a runner, are on your own. And you’ve always been. No one will ever feel what you feel while running. No one will ever acknowledge the joy and the pain this sport sparks in you. No one will ever magically balance effort versus flow for you. It’s just you, your heartbeat and your stride.

SIZING

Female model is 1.68 and wears Women S.

WHAT

Our "I Go Solo" Shirt is now also availalbe as breathable racing t-shirt. White pocket print on a light black polyester shirt.

HOW

This 100% polyester functional racing shirt is lightweight and has as relaxed fit with excellent wickability. Moisture is transported away and the shirt drys quickly. It is simple and basic. Willpower style.

WHY

After all you, as a runner, are on your own. And you’ve always been. No one will ever feel what you feel while running. No one will ever acknowledge the joy and the pain this sport sparks in you. No one will ever magically balance effort versus flow for you. It’s just you, your heartbeat and your stride.

SIZING

Male model is 1.78 and wears medium (M). This shirt is unisex.

WHAT

Three words: "I Go Solo". The only thing that matters right now. Minimalistic white pocket print on our beloved black athleisure shirt.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and A-Z GOTS certified from the eco-friendly production of the garment all the way to water-based print. This shirt is unisex and everybody loves it for a good reason.

WHY

After all you, as a runner, are on your own. And you’ve always been. No one will ever feel what you feel while running. No one will ever acknowledge the joy and the pain this sport sparks in you. No one will ever magically balance effort versus flow for you. It’s just you, your heartbeat and your stride.

SIZING

Male model is 1.80 and wears small (S). Female model is 1.65 and wears x-small (XS). This shirt is unisex.

WHAT

Legendary slogan "Run till Death" has been written on a fully breathable polyester longsleeve. This top will do an excellent sweat and heat management for you. Large 2-colored "Run Till Death" print on front. That's it. Nothing more to add.

HOW

WHY

"Run Till Death" means to stay healthy and active until the day you die. It's about taking care of your body, nurturing your soul and strike a new path when feeling lost.

SIZING

Male model is 1.82 and wears medium (M).

WHAT

As simple as it gets, this is our Willpower Athleisure T-Shirt. A blended textile made of recycled polyester and organic cotton allows you to wear this unbeatable style during workouts as well as leisure time. The best of both worlds combined: feels like cotton, drys fast like polyester. Available in black and dark grey color.

HOW

This is our fully sustainable and fair traded Salvage textile, made from  60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it.

WHY

Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.

SIZING

Male model is 1.78 and wears medium (M).

WHAT

The Willpower alltime classic Athleisure Shirt is now also available for Women. The best of both worlds combined: feels like cotton, drys fast like polyester. Available in black and dark grey color.

HOW

Our "old school" tripple-textile-blend with 50% polyester, 25% combed ring spun cotton and 25% rayon. A little lighter than our Salvage Shirts. Side seam construction and shoulder-to-shoulder tape with a 5/8" seamed collar. Single-needle topstitched front neck, double-needle sleeve and bottom. Oeko-Tex® Standard 100 Certified.

WHY

Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.

SIZING

Female model is 1.65 and wears Women S.

WHAT

Weather is full of surprises but there's zero excuses for not running. This ultra comfortable racing longsleeve for women, will do an excellent sweat and heat management for you. We added this essential item to our CLASSICS collection. Simply a small Willpower mini logo on front. As classic as it gets.

HOW

WHY

Nobody's got style like us.

SIZING

Female model is 1.65 and wears women small (S). Also available as men's cut.

WHAT

Weather is full of surprises but there's zero excuses for not running. This ultra comfortable unisex racing longsleeve, will do an excellent sweat and heat management for you. We added this essential item to our CLASSICS collection. Simply a small Willpower mini logo on front. As classic as it gets.

HOW

WHY

Nobody's got style like us.

SIZING

Male model is 1.82 and wears medium (M). Also available as women's cut.

WHAT

Our most essential item and iconic classic: The Willpower Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality. Logo pocket print and Willpower label tag on lower hem.

HOW

100% polyester, lightweight (150 g/m²) with revised, lighter fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Male Model is 1.92 and wears M. Also available for women.

WHAT

Female version of the classic "Willpower" Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality.

HOW

100% polyester, lightweight (150 g/m²) with perfect fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Female Model is 1.65 and wears Women S. Also available for men.

WHAT

This is our Crewsleeve. It is somewhere in the middle between a longSLEEVE t-shirt and a CREWneck sweater. This ultimate garment is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house. Now added to our most crucial CLASSICS Collection with minimal branding. A true essential.

HOW

This is by far our favorite Willpower item. Made from 100% organic ring-spun cotton. A very massive but at the same time highly comfortable textile. Charming broad hems. You really need to check this out. The Crewsleeve was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

WHY

Willpower has always been about simplicity. We have the strong desire to keep our running clothes as simple as the sport itself. The sheer power of moving forward on your feet, does not go along with an over-equipped, tech-fixated multi-million dollar industry, that tries to sell us the exact same shirt every year as the biggest innovation known to mankind.

SIZING

Our male model is 1.78 and wears medlim (M).

What

Beloved Willpower Essentials. This ultra light, baselayer longsleeve shirt is going to be your new best friend. It contains enough stretch for a comfortable "second skin" feeling and has a perfect fit. No itching, no chafing. Minimalistic white, centered torch logo print on front.

How

Made from a 88% Polyester, 12% Elasthan blend. Thin and light (180 g/m²). Highly breathable and quickly drying. Raglan sleeve design creates ease of movement. Features a small turtleneck and UPF 30+ UV protection. Made in a WRAP Certified production process. 

Why

Tight as a childhood friendship. This longsleeve shirt is going to be your first pick when it's too cold for running in a t-shirt. Combine it with a shirt on top or wear it solely as it is. It's your run, your attitude, your style. 

Sizing

Male model is 1.78 and wears medium (M), which is very tight. Female model is 1.65 nd wears small (S), which is not so tight.

WHAT

For the cold season of the year we have crafted a top notch "Run Proud" soccer scarf. It is 150 cm long and has tassels on both sides. This scarf will surely be your most frequent companion in the upcoming months.

HOW

150cm long, made from polyacryl. No itching, no scratching. Warm and comfy. Motive visible on both sides.

WHY

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket tailored to fit the female athlete. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic, women cut college jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. The female model shown in these pictures is 168cm and wears size Women M. This awesome piece of garment is also available in 4 men sizes.

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic college style jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. Male model is 180cm and wears M (medium). This awesome piece of garment is also available in 3 women sizes.

The new Willpower Gym Bag may look like a gimmick, but once you start using it every day (and you will!) you won't touch any other bags anymore. Besides looking hot as hell, it is water resistant and features an additional zippered front pocket. The massive strings and reinforced corners with metal eyelets underline the high quality of this essential bag. The hard facts: 210D Polyester, 40x49cm in size and a capacity of 14 litres. What else do you need to know? Right.

You trust us, we trust you. Based on this strong bond we are from now on offering the Trust Shirt! It's very simple: You tell us your size, style and color preference and we pick a shirt for you. To compensate the unbearable thrill of this deal, the Trust Shirt will only cost you 24.90€ instead of 34.90€.

Our promise

• Your Trust Shirt is new and hot as hell
• Pay no more than 24.90€
• The Trust Shirt can be added to any order or ordered as single item
• All discount codes also apply to the Trust Shirt

Your promise

• You're willing to take a little risk but won't be disappointed
• Please do not order ten Trust Shirts and return nine of them
• If you're not sure about your size please get in touch with us

About the shirts

Athleisure Shirts are made from a textile blend of organic cotton and recycled polyester. They combine the best of two worlds, because they are comfortable and soft like a casual cotton shirt, but als have a great breathability and dry quickly like a sports textile. You can literally wear them all the time. 

Racing Shirts are made from 100% polyester, ultra leightweight, highly breathable and quickly drying. We created these shirts for your hardest workouts and A-races.

WHAT

Racing season is all year long! Brand new Willpower racing singlet narrowed down to 2 letters. Small "WP" pocket print. Woven hem tag. Alpha style and premium quality.

HOW

Light and smooth 140gsm polyester running singlet with 30+ UV protection and an athletic fit. WRAP certified and refined with love.

WHY

Racing is one of the most intense experiences for every runner. Going all in, bearing the pain, overcoming self-doubt and mental barriers will guide you to the finish line.

SIZING

Male model 1 is 1.80 and wears M (medium). Female model is 1.68 and wears S (small).

WHAT

Probably the best visor you will ever own. The smart people at FlexFit came up with a sports visor of unparalelled comfort and premium functionality. You will not sweat, you will not wink, you will not want to take this visor off.

HOW

A one-size-fits-all sports visor made from 97% Polyester and 3% Spandex. Adjustable on the outside, Flexfit Tech on the inside. Excellent moisture wicking and quick drying. Elastic flexloop attached to hook and loop closure for perfect comfort.

WHY

The simple sophistication of a good visor has long taken root in the running community. Eye-protection from the sun and at the same time perfect heat management for your head. You don't have to be a triathlete to appreciate this ultra-useful headpiece.

What

We bring back the Crewsleeve! Our infamous garment somewhere in the middle between a longsleeve t-shirt and a crewneck sweater. The revamped crewsleeve is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house. Large "Street Justice" front print. Large "The City is a War Zone" back print. Wear it bold and proud.

How

We belive in the sustainability of our products. This sweater is of premium quality, made from 100% organic ring-spun combed cotton. It features raglan sleeves, a 1x1 rib at neck collar, sleeve hem and bottom hem, inside herringbone back neck tape and a stylish twin needle topstitch on all seams. The sweater was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

Why

This city is a war zone. There’s a raging battle on the streets and only the strong-minded, daring and full-hearted will survive. Your enemy is ruthless and unrelenting. It will show no mercy and it will strike you down with the blink of an eye during the slightest moment of weakness. But you will not hesitate, you will not doubt, you will not retreat. Your enemy‘s name is time and running faster than ever before is your only chance to win this war.

Sizing

Our male model is 1.80 and wears medium (M). Our female model is 1.68 and wears Small (S).