Willpower Onlinestore

WHAT

A straight up casual winter jacket to fight "THE COLD". Small but delightful Willpower embroidery on the chest. This rugged outdoor jacket is of superior quality and made to last a lifetime.

HOW

Both, the shell and the lining are made from 100% polyester. The padding feels down-like, but is 100% cruelty free polyester. No animals were harmed in making this jacket. The jacket has a detachable hood and 3 exterior pockets (two on the sides, one on the chest) with zippers and 2 interior pockets. It also features an earphone loop in the neck. Oh, and it's warm and comfortable as hell!  

WHY

This casual padded jacket is called "THE COLD" for a reason. It will get you through dark winter nights and keep you warm after and before your run.

SIZING

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears small (S).

WHAT

This 100% water resistant outdoor shell jacket is by far the most eloquent product we ever created. "THE RAIN" won't even get close to your body. Features small Willpower embroidery on the chest.

HOW

This shell jacket features water resistance to 5000mm and is 3000MVP breathable. It is made from 100% polyester 260T. It also has SBS waterproof zipper at chest and side pockets. The inner pocket also has a zip. There are taped seams and pit zippers for easy venting. The hood and the bottom have a drawstring and the cuffs are adjustable as well.

WHY

Weather never has been an excuse not to go outside. However with this jacket no wind, no cold and no grueling continous rain will ever harm you again.

SIZING

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears small (S).

WHAT

Our Racing Shirts are stripped down to the very essentials of style and functionality. This one has a female cut and features a small Willpower pocket print on front and a large "The Promise" back print. A definite upgrade to your running wardrobe.

HOW

Made from 100% polyester, lightweight (150 g/m²) with perfect fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

I promise to be a runner and this promise won’t be bent or broken.

SIZING

Female model (front) is 1.76 and wears Women M. Female model (back) is 1.65 and wears Women S. Also available for men.

WHAT

Bold and sound "The Promise" Racing t-shirt. More outspoken than the understatement Athleisure shirt. Large "The Promise" Backprint, small "Willpower" Pocket print on front. Usual Willpower hem tag and unbeatable fit and racing features.

HOW

This functional racing shirt has as relaxed fit with excellent wickability that allows the material to transport moisture away and dry quickly. Yes, it is simple and basic. But this is how we roll.

WHY

I promise to be a runner and this promise won’t be bent or broken.

SIZING

Male front model is 1.78 cm and wears size Medium (M).

WHAT

Female cut of our high end athleisure t-shirt made for running and hanging out alike. "The Promise" pocket print and Willpower Logo print on the sleeve. As always simplicity is king. It's love at first sight.

HOW

Our "old school" tripple-textile-blend with 50% polyester, 25% combed ring spun cotton and 25% rayon. A little lighter than our Salvage Shirts. Side seam construction and shoulder-to-shoulder tape with a 5/8" seamed collar. Single-needle topstitched front neck, double-needle sleeve and bottom. Oeko-Tex® Standard 100 Certified.

WHY

I promise to always give my very best and humbly embrace what running demands from me. I promise not to back down when times get tough. I promise to take care of my body as well as my soul. I promise to fail, overcome, learn and grow. I promise to be a runner and this promise won’t be bent or broken.

SIZING

Female model is 1.65 and wears Women S.

WHAT

The flagship of our new "The Promise" collection is our high end athleisure t-shirt made for running AND hanging out. "The Promise" pocket print and Willpower Logo print on the sleeve. As always simplicity is king. It's love at first sight.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified and PETA approved vegan. This shirt is unisex and everybody loves it for a good reason.

WHY

I promise to always give my very best and humbly embrace what running demands from me. I promise not to back down when times get tough. I promise to take care of my body as well as my soul. I promise to fail, overcome, learn and grow. I promise to be a runner and this promise won’t be bent or broken.

SIZING

Male model is 1.78 and wears medium (M). Female model is 1.65 and wears x-small (XS). If you are caught up between two sizes, you might wanna take the smaller one. 

What

"The Promise" Crewsleeve for cold and chilled weather, for running, for crusing the city and for being who you are wherever you may roam. Small "The Promise" pocket print plus an additional extra cool Willpower print on the lower end of the left sleeve. One hell of sweater!

How

The Crewsleeve somewhere in the middle between a longsleeve t-shirt and a crewneck sweater. Made from 100% organic ring-spun cotton. A very massive but at the same time extremely comfy textile. Charming broad hems. The Crewsleeve was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified. It is also PETA approved vegan.

Why

We all made a promise to ourselves. The promise to go outside and give that run the very best we can. To push ourselves beyond our previous limits. The promise to not complain until the job is done.

Sizing

Our male model is 1.78 and wears medium (M).

WHAT

No Heart No Glory. Let it sink. Old school design printed 2-sided on a premium quality, black unisex athleisure t-shirt. Small pocket print on front, large back print.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it for a good reason.

WHY

It takes guts to be a runner. You are exposed to your fears and weaknesses on a daily basis. You have to overcome bitter setbacks and deal with self-doubt and physical boundaries. Everything you win, is hard earned. Whereas loss happens in the blink of an eye. After all it’s not your legs that let you thrive. It’s your heart and nothing but your heart.

SIZING

Male model is 1.78 and wears medium (M). Female model 1.65 and wears x-small (XS). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

WHAT

Female cut of our high end athleisure t-shirt made for running and hanging out alike. "Run Down Racism" pocket print. The most meaningful statement.

HOW

Our "old school" tripple-textile-blend with 50% polyester, 25% combed ring spun cotton and 25% rayon. A little lighter than our Salvage Shirts. Side seam construction and shoulder-to-shoulder tape with a 5/8" seamed collar. Single-needle topstitched front neck, double-needle sleeve and bottom. Oeko-Tex® Standard 100 Certified.

WHY

Rejection turns into aversion. Aversion turns into hatred. Hatred turns into violence. And violence is the death of human coexistence. Let’s break this vicious circle and stand strong against racism and discrimination.

SIZING

Female model is 1.65 and wears Women S.

You trust us, we trust you. Based on this strong bond we are from now on offering the Trust Shirt! It's very simple: You tell us your size, style and color preference and we pick a shirt for you. To compensate the unbearable thrill of this deal, the Trust Shirt will only cost you 19.90€ instead of 34.90€.

Our promise

• Your Trust Shirt is new and hot as hell
• Pay no more than 19.90€
• The Trust Shirt can be added to any order or ordered as single item
• All discount codes also apply to the Trust Shirt

Your promise

• You're willing to take a little risk but won't be disappointed
• Please do not order ten Trust Shirts and return nine of them
• If you're not sure about your size please get in touch with us

About the shirts

Athleisure Shirts are made from a textile blend of organic cotton and recycled polyester. They combine the best of two worlds, because they are comfortable and soft like a casual cotton shirt, but als have a great breathability and dry quickly like a sports textile. You can literally wear them all the time. 

Racing Shirts are made from 100% polyester, ultra leightweight, highly breathable and quickly drying. We created these shirts for your hardest workouts and A-races.

WHAT

Welcome back t straight up lumberjack flanell shirt from Willpower. Just like last time this item is strictly limited. Only a handful were made. This one-of-a-kind piece of garment will level up your wardrobe by 10 and beyond.

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. Also it's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

WHAT

The return of the lumberjack flanell shirt from Willpower. As always strictly limited. Minimalistic Willpower pocket print. Take back the streets.  

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. It's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

WHAT

Our absolute alltime beststeller. Black unisex running shorts with small logo print on the leg. Two solid and safe side pockets to carry all your stuff such as gels. The perfect symbiosis of simplicity and style.

HOW

We keep the good things as they are. Dry wicking textile keeps you cool and comfortable, 100% polyester mesh lining. Full elasticated draw cord waist, comfy inner mesh and a robust but breathable outer textile. Comfortable fit, no itching, no bruises.

WHY

As iconic as these shorts already were, we managed to make them even more stunning. Less is more, so we even reduced the branding to it's very core. Invincible style for invincible runners.

SIZING

These are unisex shorts. Model is 1.78 and wears medium (M). If you are caught between two sizes you should take the smaller one.

WHAT

Our most essential item and iconic classic: The Willpower Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality. Logo pocket print and Willpower label tag on lower hem.

HOW

100% polyester, lightweight (150 g/m²) with revised, lighter fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Male Model is 1.92 and wears M. Also available for women.

WHAT

This is our Crewsleeve. It is somewhere in the middle between a longSLEEVE t-shirt and a CREWneck sweater. This ultimate garment is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house. Now added to our most crucial CLASSICS Collection with minimal branding. A true essential.

HOW

This is by far our favorite Willpower item. Made from 100% organic ring-spun cotton. A very massive but at the same time highly comfortable textile. Charming broad hems. You really need to check this out. The Crewsleeve was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

WHY

Willpower has always been about simplicity. We have the strong desire to keep our running clothes as simple as the sport itself. The sheer power of moving forward on your feet, does not go along with an over-equipped, tech-fixated multi-million dollar industry, that tries to sell us the exact same shirt every year as the biggest innovation known to mankind.

SIZING

Our male model is 1.78 and wears medlim (M).

WHAT

Female version of the classic "Willpower" Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality.

HOW

100% polyester, lightweight (150 g/m²) with perfect fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Female Model is 1.65 and wears Women S. Also available for men.

WHAT

We are particularly proud of the Willpower Split Shorts! Ultra basic, ultra minimalistic and ultra fast. A lot of you have waited for this running essential a long time and we are happy to finally present them to you!

HOW

The Willpower Split Shorts feature classic high split sides, a flat jacquard elastic waistband and a small, zipped key pocket on the back. It has a fine mesh inner brief. Made from lightweight 70gsm polyester, these shorts dry very fast. Also: It is fair and eco-friendly. 

WHY

SIZING

These split shorts are unisex. Female Model is 1.65 and wears size x-small (XS). Male Model 1 is 1.80 and wears medium (M). Male Model 2 is 1.92 and wears large (L). If you are particular slim, we recommend chosing a smaller size.

What

Beloved Willpower Essentials. This ultra light, baselayer longsleeve shirt is going to be your new best friend. It contains enough stretch for a comfortable "second skin" feeling and has a perfect fit. No itching, no chafing. Minimalistic white, centered torch logo print on front.

How

Made from a 88% Polyester, 12% Elasthan blend. Thin and light (180 g/m²). Highly breathable and quickly drying. Raglan sleeve design creates ease of movement. Features a small turtleneck and UPF 30+ UV protection. Made in a WRAP Certified production process. 

Why

Tight as a childhood friendship. This longsleeve shirt is going to be your first pick when it's too cold for running in a t-shirt. Combine it with a shirt on top or wear it solely as it is. It's your run, your attitude, your style. 

Sizing

Male model is 1.78 and wears medium (M), which is very tight. Female model is 1.65 nd wears small (S), which is not so tight.

WHAT

This 100% water resistant outdoor shell jacket is by far the most eloquent product we ever created. "THE RAIN" won't even get close to your body. Features small Willpower embroidery on the chest.

HOW

This shell jacket features water resistance to 5000mm and is 3000MVP breathable. It is made from 100% polyester 260T. It also has SBS waterproof zipper at chest and side pockets. The inner pocket also has a zip. There are taped seams and pit zippers for easy venting. The hood and the bottom have a drawstring and the cuffs are adjustable as well.

WHY

Weather never has been an excuse not to go outside. However with this jacket no wind, no cold and no grueling continous rain will ever harm you again.

SIZING

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears small (S).

WHAT

A straight up casual winter jacket to fight "THE COLD". Small but delightful Willpower embroidery on the chest. This rugged outdoor jacket is of superior quality and made to last a lifetime.

HOW

Both, the shell and the lining are made from 100% polyester. The padding feels down-like, but is 100% cruelty free polyester. No animals were harmed in making this jacket. The jacket has a detachable hood and 3 exterior pockets (two on the sides, one on the chest) with zippers and 2 interior pockets. It also features an earphone loop in the neck. Oh, and it's warm and comfortable as hell!  

WHY

This casual padded jacket is called "THE COLD" for a reason. It will get you through dark winter nights and keep you warm after and before your run.

SIZING

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears small (S).

What

Face your enemy with this unparalleled unisex hooded sweater. Extra bold "Street Justice" print on front and "This City is a War Zone" on back. Hands down, this is the most stylish and comfy hoodie you ever owned. 

How

Legendary textile blend of 80% combed cotton and 20% recycled polyester with a massive 320g/m2 weight. Double-layered hood with zips. Extra broad cuffs for a maximum of comfort and style. GOTS and Fairwear certified and thus sustainable, eco- and human-friendly, which means a lot to us.

Why

This city is a war zone. There’s a raging battle on the streets and only the strong-minded, daring and full-hearted will survive. Your enemy is ruthless and unrelenting. It will show no mercy and it will strike you down with the blink of an eye during the slightest moment of weakness. But you will not hesitate, you will not doubt, you will not retreat. Your enemy‘s name is time and running faster than ever before is your only chance to win this war.

Sizing

Our male model is 1.80 and wears medium (M). Our female model is 1.68 and wears x-small (XS).

What

We bring back the Crewsleeve! Our infamous garment somewhere in the middle between a longsleeve t-shirt and a crewneck sweater. The revamped crewsleeve is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house. Large "Street Justice" front print. Large "The City is a War Zone" back print. Wear it bold and proud.

How

We belive in the sustainability of our products. This sweater is of premium quality, made from 100% organic ring-spun combed cotton. It features raglan sleeves, a 1x1 rib at neck collar, sleeve hem and bottom hem, inside herringbone back neck tape and a stylish twin needle topstitch on all seams. The sweater was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

Why

This city is a war zone. There’s a raging battle on the streets and only the strong-minded, daring and full-hearted will survive. Your enemy is ruthless and unrelenting. It will show no mercy and it will strike you down with the blink of an eye during the slightest moment of weakness. But you will not hesitate, you will not doubt, you will not retreat. Your enemy‘s name is time and running faster than ever before is your only chance to win this war.

Sizing

Our male model is 1.80 and wears medium (M). Our female model is 1.68 and wears Small (S).

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic college style jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. Male model is 180cm and wears M (medium). This awesome piece of garment is also available in 3 women sizes.

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket tailored to fit the female athlete. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic, women cut college jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. The female model shown in these pictures is 168cm and wears size Women M. This awesome piece of garment is also available in 4 men sizes.

What

Our evergreen classic trucker mesh cap is now available in four colors. Comes along with a nice "RuN" mini patch on the lower left front. Bold and on point.

How

OSFA Trucker mesh back with matching plastic snap. Hard buckram and a matching undervisor. 47% Cotton vs. 25% Polyester vs. 28% Nylon.

Why

The Willpower classic trucker mesh cap is absolutely timeless. Period. Everyone should own one of these, for hanging out, training and racing. In pouring rain and blistering heat.

WHAT

Probably the best visor you will ever own. The smart people at FlexFit came up with a sports visor of unparalelled comfort and premium functionality. You will not sweat, you will not wink, you will not want to take this visor off.

HOW

A one-size-fits-all sports visor made from 97% Polyester and 3% Spandex. Adjustable on the outside, Flexfit Tech on the inside. Excellent moisture wicking and quick drying. Elastic flexloop attached to hook and loop closure for perfect comfort.

WHY

The simple sophistication of a good visor has long taken root in the running community. Eye-protection from the sun and at the same time perfect heat management for your head. You don't have to be a triathlete to appreciate this ultra-useful headpiece.

WHAT

The towel is back! Our simple 50x100 cm cotton towel got even more fluffy and comfy. Features large "RuN" print. Nothing more to say about this extra cool Willpower accessoire. Available in black color. Perfect size for runners.

HOW

• 50 x 100 cm
• > 500 gsm
• 100% cotton 
• Hanger loops in the middle of the small side
• Washable up to 60°C
• BSCI approved

WHY

Sweat is not the enemy, it's a consequence. A clear sign, that you have worked out hard and pushed yourself to the limits. This one-of-a-kind towel will be on your side when you need it the most. Right next to the track or after a cold / hot shower. Respect your sweat!