Willpower Onlinestore

WHAT

Here it finally is, the "Run Till Death" Racing Shirt. After an endless number of requests, we finally brought this bold statement to our essential racing top. Large "Run Till Death" front print in grey and white. Willpower hem tag. Alpha plus style.

HOW

This functional racing shirt is lightweight and has as relaxed fit with excellent wickability. Moisture is transported away and the shirt drys quickly. It is simple and basic. But that's exactly what Willpower products focus on.

WHY

"Run Till Death" means to stay healthy and active until the day you die. It's about taking care of your body, nurturing your soul and strike a new path when feeling lost.

SIZING

Our male model is 1.78 cm and wears size Medium (M). Also available for women.

WHAT

No Heart No Glory. Let it sink. Old school design printed 2-sided on a premium quality, black unisex athleisure t-shirt. Small pocket print on front, large back print.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it for a good reason.

WHY

It takes guts to be a runner. You are exposed to your fears and weaknesses on a daily basis. You have to overcome bitter setbacks and deal with self-doubt and physical boundaries. Everything you win, is hard earned. Whereas loss happens in the blink of an eye. After all it’s not your legs that let you thrive. It’s your heart and nothing but your heart.

SIZING

Male model is 1.78 and wears medium (M). Female model 1.65 and wears x-small (XS). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

WHAT

Bold and sound "The Promise" Racing t-shirt. More outspoken than the understatement Athleisure shirt. Large "The Promise" Backprint, small "Willpower" Pocket print on front. Usual Willpower hem tag and unbeatable fit and racing features.

HOW

This functional racing shirt has as relaxed fit with excellent wickability that allows the material to transport moisture away and dry quickly. Yes, it is simple and basic. But this is how we roll.

WHY

I promise to be a runner and this promise won’t be bent or broken.

SIZING

Male front model is 1.78 cm and wears size Medium (M).

WHAT

Welcome back t straight up lumberjack flanell shirt from Willpower. Just like last time this item is strictly limited. Only a handful were made. This one-of-a-kind piece of garment will level up your wardrobe by 10 and beyond.

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. Also it's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

WHAT

The return of the lumberjack flanell shirt from Willpower. As always strictly limited. Minimalistic Willpower pocket print. Take back the streets.  

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. It's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

What

Our Crewsleeve is somewhere in the middle between a longsleeve t-shirt and a crewneck sweater. This garment is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house every day. Refined with nothing but a small, symbolic pocket print.

How

This is by far our new favorite Willpower item. Made from 100% organic ring-spun cotton. A very massive but at the same time leightweight textile. Charming broad hems. You really need to check this out. The Crewsleeve was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

Why

Be brave. Be strong. And most of all: be who you are. Only if you put all your love and passion into the things you do, you will find gratification and bliss. No Heart No Glory.

Sizing

Our male model is 1.78 and wears a medium (M) crewsleeve.

WHAT

The flagship of our new "The Promise" collection is our high end athleisure t-shirt made for running AND hanging out. "The Promise" pocket print and Willpower Logo print on the sleeve. As always simplicity is king. It's love at first sight.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified and PETA approved vegan. This shirt is unisex and everybody loves it for a good reason.

WHY

I promise to always give my very best and humbly embrace what running demands from me. I promise not to back down when times get tough. I promise to take care of my body as well as my soul. I promise to fail, overcome, learn and grow. I promise to be a runner and this promise won’t be bent or broken.

SIZING

Male model is 1.78 and wears medium (M). Female model is 1.65 and wears x-small (XS). If you are caught up between two sizes, you might wanna take the smaller one. 

WHAT

Simple and stylish as hell running shorts with a powerful and important message. We didn't change the shorts one bit, except for the design. If you love your old racing shorts, you're gonna love these ones as well.

HOW

Basic running shorts with 2 large side pockets. Dry wicking textile keeps you cool and comfortable, 100% polyester mesh lining. Full elasticated draw cord waist, comfy inner mesh and a robust but breathable outer textile. Comfortable fit, no itching, no bruises.

WHY

There’s a line in the sand and we chose our side. Let’s break this vicious circle and stand strong against racism and discrimination.

SIZING

These are unisex shorts. Women usually wear XS and are very happy with it. Male Model is 1.78 and wears medium (M). If you are caught between two sizes you should take the smaller one.

WHAT

Here it finally is, the "Run Till Death" Racing Shirt for women. After an endless number of requests, we finally brought this bold statement to our essential racing top. Large "Run Till Death" front print in grey and white. Willpower hem tag. Alpha plus style.

HOW

Simple but powerful racing t-shirt. Made from 100% polyester, lightweight (150 g/m²) with perfect female fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

"Run Till Death" means to stay healthy and active until the day you die. It's about taking care of your body, nurturing your soul and strike a new path when feeling lost.

SIZING

Female Model 1 is 1.65 and wears Women S. Also available for men.

WHAT

Our Racing Shirts are stripped down to the very essentials of style and functionality. This one has a female cut and features a small Willpower pocket print on front and a large "The Promise" back print. A definite upgrade to your running wardrobe.

HOW

Made from 100% polyester, lightweight (150 g/m²) with perfect fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

I promise to be a runner and this promise won’t be bent or broken.

SIZING

Female model (front) is 1.76 and wears Women M. Female model (back) is 1.65 and wears Women S. Also available for men.

WHAT

Rolltop Backpacks have a long tradition at Willpower. Yet still this one is by far the most rugged and durable we ever created. It's like the big brother of our Toploader Backpack with a lot of comparable features (padded laptop compartment, side straps, unbreakable 600D Polyester, etc.) but it has more space (22l instead of 20l) and the most easy rolltop access. It's an everyday item and you're gonna love to use it.

HOW

What

Our new winter essential. Black, perfectly fitting running gloves with two different, grey "Willpower" prints on top and on the side of the gloves.

How

Black running gloves made from 100% elastic polyester. Unisex / regular fit available in sizes S/M and L/XL.

Why

WHAT

Our most essential item and iconic classic: The Willpower Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality. Logo pocket print and Willpower label tag on lower hem.

HOW

100% polyester, lightweight (150 g/m²) with revised, lighter fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Male Model is 1.92 and wears M. Also available for women.

WHAT

Female version of the classic "Willpower" Racing Shirt. No compromise running shirt for your races and challenging workouts. Stripped down to the very essentials of style and functionality.

HOW

100% polyester, lightweight (150 g/m²) with perfect fit. Excellent moisture and heat management. Oeko-Tex® Standard 100 Certified.

WHY

Run proud with this simple, yet highly functional racing shirt. Stick out from the colored mass at the starting line and finish strong.

SIZING

Female Model is 1.65 and wears Women S. Also available for men.

WHAT

Reboot of our classic torch logo winter beanie. Available in black, and dark grey. Willpower logo patch on front. Minimal features, maximum style.

HOW

Breathable and elastic acryl fabric. 27cm length with turn-up hem. Comfortable unisex fit. One size fits all. Looks great on women and men alike.

WHY

Weather is unpredicable, just like life. In the end there is no excuse for not running. Just like grandma said: "There's no wrong weather, just wrong clothing." Grab your beanie and run!

WHAT

Perfectly crafted, high end running tanktop for women. Centered frontprint plus Willpower mini patch. Once you own this you won't be able to wait for your next training session or race.

HOW

Racerback cut for a perfect female body fit. Made from 100% recycled polyester. Very soft on the inside. Mesh-like texture on the outside. Extremely breathable and drying quickly.

WHY

This ladies' running tanktop is one of the most eloquent products we ever created. Period.

WHAT

This is the "old school" brother of the our Classic Trucker Mesh Cap. Same supreme quality, but with a thick foam sponge backing on the front panel. Available with a white front panel or a black front panel. Comes along with our "RuN" mini patch, that you love so much and a wonderful "Willpower" embroidery on the backside. A simply perfect cap.

HOW

OSFA trucker foam mesh cap with matching plastic snap. Hard buckram and a matching undervisor. 6mm sponge backing. Made of 60% Cotton and 40% Polyester. Comfortable to carry and highly breathable due to mesh and snap on the back.  

WHY

This is probably the most old school cap you can get. A classic trucker mesh cap like back in the days. Run, chill and party with this hat. All day long and all through the night.

WHAT

The return of the Willpower Racing Singlet. It is ultra light and has a tight fit. Excellent heat and sweat management. Alpha plus style through extreme simplicity. Black singlet with a small Willpower logo pocket print. That's it. The rest is up to you.

HOW

Light and smooth 140gsm polyester running singlet with 30+ UV protection and an athletic fit. WRAP certified and refined with love. Available in men and women sizes.

WHY

Racing is one of the most intense experiences for every runner. Going all in, bearing the pain, overcoming self-doubt and mental barriers will guide you to the finish line.

SIZING

Male model 1 is 1.95 and wears L (large).

WHAT

Back in stock, just in time for racing season. Light racing singlet with excellent heat and sweat management. Perfect fit and alpha plus style through extreme simplicity. Black singlet with a small Willpower logo pocket print.

HOW

Light and smooth 140gsm polyester running singlet with 30+ UV protection and an athletic fit. WRAP certified and refined with love. Available in men and women sizes.

WHY

Racing is one of the most intense experiences for every runner. Going all in, bearing the pain, overcoming self-doubt and mental barriers will guide you to the finish line.

SIZING

Female model  is 1.76 and wears Women M.

WHAT

This is the new Willpower Backpack. A stripped down Toploader Bag with one large and one small zip pocket and a separate laptop compartment. White Willpower Flame on the front and a neat "RuN" mini patch on the strap. This is the perfect day-in-day-out backpack. Period. 

HOW

What

Face your enemy with this unparalleled unisex hooded sweater. Extra bold "Street Justice" print on front and "This City is a War Zone" on back. Hands down, this is the most stylish and comfy hoodie you ever owned. 

How

Legendary textile blend of 80% combed cotton and 20% recycled polyester with a massive 320g/m2 weight. Double-layered hood with zips. Extra broad cuffs for a maximum of comfort and style. GOTS and Fairwear certified and thus sustainable, eco- and human-friendly, which means a lot to us.

Why

This city is a war zone. There’s a raging battle on the streets and only the strong-minded, daring and full-hearted will survive. Your enemy is ruthless and unrelenting. It will show no mercy and it will strike you down with the blink of an eye during the slightest moment of weakness. But you will not hesitate, you will not doubt, you will not retreat. Your enemy‘s name is time and running faster than ever before is your only chance to win this war.

Sizing

Our male model is 1.80 and wears medium (M). Our female model is 1.68 and wears x-small (XS).

What

We bring back the Crewsleeve! Our infamous garment somewhere in the middle between a longsleeve t-shirt and a crewneck sweater. The revamped crewsleeve is superior to any other sweater in your wardrope. It has a perfect casualy fit und will become your no.1 pick when leaving the house. Large "Street Justice" front print. Large "The City is a War Zone" back print. Wear it bold and proud.

How

We belive in the sustainability of our products. This sweater is of premium quality, made from 100% organic ring-spun combed cotton. It features raglan sleeves, a 1x1 rib at neck collar, sleeve hem and bottom hem, inside herringbone back neck tape and a stylish twin needle topstitch on all seams. The sweater was manufactured under eco- and human-friendly conditions and is GOTS and Fairwear certified.

Why

This city is a war zone. There’s a raging battle on the streets and only the strong-minded, daring and full-hearted will survive. Your enemy is ruthless and unrelenting. It will show no mercy and it will strike you down with the blink of an eye during the slightest moment of weakness. But you will not hesitate, you will not doubt, you will not retreat. Your enemy‘s name is time and running faster than ever before is your only chance to win this war.

Sizing

Our male model is 1.80 and wears medium (M). Our female model is 1.68 and wears Small (S).

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic college style jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. Male model is 180cm and wears M (medium). This awesome piece of garment is also available in 3 women sizes.

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket tailored to fit the female athlete. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic, women cut college jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. The female model shown in these pictures is 168cm and wears size Women M. This awesome piece of garment is also available in 4 men sizes.

What

Our evergreen classic trucker mesh cap is now available in four colors. Comes along with a nice "RuN" mini patch on the lower left front. Bold and on point.

How

OSFA Trucker mesh back with matching plastic snap. Hard buckram and a matching undervisor. 47% Cotton vs. 25% Polyester vs. 28% Nylon.

Why

The Willpower classic trucker mesh cap is absolutely timeless. Period. Everyone should own one of these, for hanging out, training and racing. In pouring rain and blistering heat.

WHAT

Probably the best visor you will ever own. The smart people at FlexFit came up with a sports visor of unparalelled comfort and premium functionality. You will not sweat, you will not wink, you will not want to take this visor off.

HOW

A one-size-fits-all sports visor made from 97% Polyester and 3% Spandex. Adjustable on the outside, Flexfit Tech on the inside. Excellent moisture wicking and quick drying. Elastic flexloop attached to hook and loop closure for perfect comfort.

WHY

The simple sophistication of a good visor has long taken root in the running community. Eye-protection from the sun and at the same time perfect heat management for your head. You don't have to be a triathlete to appreciate this ultra-useful headpiece.

WHAT

The towel is back! Our simple 50x100 cm cotton towel got even more fluffy and comfy. Features large "RuN" print. Nothing more to say about this extra cool Willpower accessoire. Available in black color. Perfect size for runners.

HOW

• 50 x 100 cm
• > 500 gsm
• 100% cotton 
• Hanger loops in the middle of the small side
• Washable up to 60°C
• BSCI approved

WHY

Sweat is not the enemy, it's a consequence. A clear sign, that you have worked out hard and pushed yourself to the limits. This one-of-a-kind towel will be on your side when you need it the most. Right next to the track or after a cold / hot shower. Respect your sweat!