The Doom Loop
Purpose in Repetition
This collection is a celebration of The Track. The place where true runners are forged. Eventually we will all come full circle. Yet we are just beginning.
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A celebration of the track
The Doom Loop is a hypnotic tribute to 400 meters of sheer glory. It is the catalyst, the facilitator, the messenger of your deepest desires and ambitions, known and unknown. It embodies both the destination and the journey, the purpose and the means. It's the realm of truth and fierce battles. Of preparation and competition. A very real testament to your current running reality.
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