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What's Your Poison?


Poison Free Running. What a lovely way to clarify that mental health, physical well-being and harmony with the world around us are worth more than anything. Keep those poisons out of your life and run forever free.

Break free from the poisons that do harm to your life and running


This collection is not to tell anyone how to pursue their running or life, for that matter. It does not promote a "all or nothing" approach. You don't have to be Straight Edge or Vegan to proudly wear these shirts. At the same time it was clearly created to visualize a healthy, mindful and cruelty free lifestyle among runners. We might not all draw the same conclusions from our experiences, good or bad, but the mantra of this collection, "Eat Well - Run Clean - Stay Clear", affects every runner. It is the DNA of Willpower to take a stand and speak out loud. And that’s exactly what we do, when we push forward a Poison Free lifestyle and running.