The "Run Proud" Collection got leveled up to Prime.

We left the timeless design unaltered, but brought it to our most sought-after textiles, the Prime Collection. With Prime Racing Longsleeves and Shirts for both unisex and female body types, this is the most eloquent Willpower Running garment you can get. Rounded the collection up with a brand new Windbreaker for warm ups and early morning chills.

Being at the very core of what Willpower stands for as a brand, this collection is all about empowerment. You are a runner and this is something to be truly proud of.