Ten years of Willpower.

What began with two shirts and a stubborn refusal to play by the rules has become something much bigger: a home for those who never fit the mold.

We are the runners who don’t care about glossy ideals. The ones who think, feel, and move differently. Outsiders. Misfits. Fighters. Lovers. Dreamers.

Willpower has never just been about clothes. It has always been about creating a space. A space where running is stripped back to what it truly is: freedom, honesty, and passion. A space where we can be ourselves. Where no rules define us. Where every step is our own.

This space is alive because of you. Every shirt worn, every mile run, every word shared has carried Willpower further than I ever imagined.

From the bottom of my heart: thank you for ten years. And here’s to the next.

With love,
Chris (Founder)