Dear Everyone,

We’ve been building this drop for a long time. Refining, stripping back, and shaping it until it felt true. And now it’s finally here — our biggest release of the year. We chose Bold Friday on purpose. To give everyone a real chance to be part of it. That’s why our store-wide BOLD25 code also applies to every new piece. Yes, all of them.

Aura has been the core of this drop from the very first sketch. Your pure running existence. Who you are when the noise falls away. No distractions. No costumes. No need to pretend. Clean lines, quiet details, honest design. Not fancy, not loud, just powerful in the way truth always is. This collection is the essence of Willpower: standing for something, moving with intention, and resonating what matters. 

Also have look at our expanded Sale Collection and check out our Power Picks.

And as always, we made all of this for you. Every idea, every piece, every hour. And yes, we’ll do it again. Because Willpower is nothing without the people who carry it.

Thank you, deeply. Enjoy the drop.

Discover your Running Aura.

Yours,
Team WP