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"Alma Mater" Hoodie (Black)

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This premium quality hooded sweater is epic. Made from 100% organic cotton. Extra broad cuffs for a maximum of comfort. Bold Alma Mater "Willpower Running" front print for unbeatable, timeless style.

Alma Mater, the nourishing mother, the wise goddess, the school that taught us life. Running is our mentor. Our way to rewarding wisdom, vital energy and high spirits. Running is Life. Life is Running.

Male model is 1.82 and wears medium (M). Female model is 1.74 and wears x-small (XS).


85% Organic Cotton and 15% Recycled Polyester


GOTS, Low Co2 Footprint, PeTA-approved Vegan, and Fair Wear



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Alma Mater

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"Alma Mater" Hoodie (Black)


For The Misfits Of Running

Why Willpower

Willpower is a value driven running brand for proud athletes, who oppose the mainstream.