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Über uns

Willpower ist für Läufer, die ihren eigenen Weg gehen

Our style is simple and aesthetic, just like the clothing you wear every day. If crazy colors and over-the-top functionality do not match your personal taste, Willpower running clothing is for you. Naturally our products are of high quality, race-, training- and adventure-approved and crafted with big love for simplicity and minor, but stunning details. It's more than just textiles and gear. Willpower is a strong brand for runners with attitude. Just like you.

Willpower was founded by Chris Z. in 2015. We started this independent running clothing brand to stand out against the mainstream sports industry.  Willpower is about reducing running to it’s very core, the sheer bliss of movement. Far-off from high tech clothing and chronic over-gearing we narrow it down to pumping lungs, beating hearts, hammering strides and free spirits.

Despite being the first shirt design we created, "Running With Attitude" pretty much defines what Willpower is all about. We focus on the WHY rather than the WHAT or the HOW. We truly believe that there is a deeper meaning to this sport, far beyond a certain pace, altitude gain, distance or race result. "Running With Attitude" also means to feel, think and do things differently. Yes, running is a mass sport. However this does not mean you have to float with the current. Willpower is about proudly having both feet on the ground, expressing your true personality and going your very own way, no matter what others say.

What we Do

Willpower ist die Marke für Läufer, die sich von der bunten Masse abheben und ihren eigenen Weg gehen. Stil und Haltung gehen bei uns Hand in Hand. Wir sind Individualisten und Läufer mit ganzem Herzen.

Yes, without any doubt. We truly believe that the composition of a textile must not decide over its usage. Some of our products are made from polyester, others are made from cotton and other again are made from a blend of various materials. We strongly promote the elminiation of the separation line between sports and lifestyle. Simply wear what you feel like for whatever occasion. And by the way: Sweating is not something you have to hide. It simply shows that you have worked hard. Be proud of it.

Our "Athleisure Shirts" are made from a textile blend of cotton and polyester. They combine the best of two worlds, because they are comfortable and soft like a casual cotton shirt, but als have a great breathability and dry quickly like a sports textile. You can literally wear them all the time.

Our "Racing Shirts" are made from 100% polyester, ultra leightweight, highly breathable and quickly drying. We created these shirts for your hardest workouts and A-races.

Most of our products are unisex. This means that they have a cut that fits both, men and women, very well. Usually women wear sizes small (S) or x-small (XS) of our unisex prodcuts. However, some of our stuff is also available in a special Womens cut, usually marked as "Women" in the product title and description.

Yes, most of them are. We believe that runners should resonate with the environment in a positive way and try to make Willpower and everything around it as "green" and fair as possible. We also added info icons to all our product descriptions for maximum transparency. If you want to find out more about our sustainability actions, please visit our Green Willpower page or get in touch with us.

Umtausch & Lieferung

We ship worldwide and you can return stuff at any time if it doesn't fit or you don't like it.

Shipping costs are as low as possible and flatrated. All national orders (Germany), no matter how many items or what weight are 3.50€. All international orders (rest of the world) are 6.00€. If your ordered amount is 60.00€ or beyond, your shipping will be FREE OF CHARGE (120.00€ for our international customers).

Everywhere. Although Willpower is based in Germany, we receive a lot of orders from other European countries, the United States, Canada, etc. Our international shipping rate is 6.00€, no matter how much you order. International shipping is free of charge for all orders over 120.00€.

Of course you can. You can return ANY item within 30 days at no extra cost and it is a very easy process. Please go to our return center for further instructions and information.

If your order reaches us before 1:00 pm (13:00h) it will be shipped the same day. Otherwise it will be shipped within 24 hours. Our logistic partners usually need 1-2 days for national shipping (within Germany) and 3-5 days for international orders (rest of the world). If your order gets stuck at your country's customs it might take another couple of days.

We will send you an order confirmation email with a tracking number after you placed your order. Only very small orders (e.g. 1 t-shirt) cannot be tracked because they are sent as letters, not as parcels.

Yes. Your order is insured up to a value of 500€.


Most of our clothing is unisex. If there are female cuts available it's marked in the product title and description.

We try to include accurate sizing information for each product in the item description. We have also added a size charts to most products. Reference the size charts to help determine your size when ordering. If you are between sizes or need assistance selecting the proper size, please contact us.

All colors and sizes available will be shown and available to add to the shopping cart. Colors and sizes that are unavailable will be grayed out. Although we make every effort to keep sufficient stock of items listed on our site, occasionally we do sell out of certain products. If we are out of stock on an item that you've ordered, we will notify you via e-mail.

Prices & Payment

We offer any kind of payment method.

We accept PayPal, ApplePay, Google Pay, Klarna 'Sofort Überweisung' (Money transfer), Klarna 'Pay Later', EPS, ShopPay, iDEAL and the following credit cards: Visa, Master Card, and American Express.

Yes. All prices you see in the Willpower Onlinestore include 19% MwSt (German Tax). From July 1 to December 31, 2020 the prices will included a state reduced tax of 16% MwSt.

When checking out you will see the net amount and the taxes seperately.

Congrats! Click on the shopping cart symbol once you're done shopping. Then click the "Check Out" button. On the next page an entry field with the title "gift card or discount code" will appear. Enter your code here and press "Apply". Your Total will be altered in real time. You can now finish your purchasing process. If you need a more detailed manual with screenshots please click here.

Everything Else

There's so much more to know about Willpower. If you can't find your answers here, feel free to get in touch.

No. Well at least not, if we don't know you personally, have raced, eaten and laughed together. We do not have specified requirements, registration forms or membership cards. This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running. If you can relate to this, then let's start by saying "hi" if you meet one of us. In the meantime check out the "TOGETHER" documentary movie on YouTube, which pretty much sums up what the Willpower Athletes are all about.

Der Willpower Circle ist der Ort an dem sich Läufer treffen, die nirgends richtig rein passen. Wir denken, fühlen und laufen anders als die Breite Masse. Wir sprechen unsere eigene Sprache und gehen unseren eigenen Weg. Dieser Ort ist eine Zusammenkunft von Gleichgesinnten. Trete der Facebook Gruppe und dem Strava Clubbei.

OUTRUN ist der Online Pop-Up Store von Willpower. Hier findet ihr rare Produkte, die nicht mehr hergestellt werden zu niedrigen Preisen. Der OUTRUN Pop-Up Store geht nur sporadisch online und nur Newsletter Abonnenten werden erfahren wann und wo.

Just like you we are runners and there's no topic we love to speak about more. The "Too Far Gone" blog is about our experiences in training, racing or just about the overall joy and excitement this sport brings along. It also features some kick ass interviews with other running people and the legendary "Running Rants" by Das Z.

Basically all visuals you see on this website and our social media channels have been shot by the following amazing people (in no particular order): Björn Lexius, Nils Laengner, Björn Fehl, Phil Pham, Martin Liebl, Stephan Wieser, Chris Drüke, Michi Berger and our Willpower Athletes themselves. We gladly forward your letters of appreciation.

No. Willpower products are only sold through www.willpower-running.com and a handful of selected other onlinestores. We might expand this in the future, but as for right now, you are just in the right place to do you shopping.

Yes. We are very selective with our B2B partners but if you feel that Willpower fits your own online or stationary store, please get in touch.

Berechtigte Frage. Willpower ist in der Tat ein deutsches Label. Wir sind allerdings seit Tag 1 eng vernetzt mit Läufern und Partnern aus der ganzen Welt. Auch unsere Kunden kommen von überall her. Deshalb haben wir uns dazu entschlossen, Englisch als Hauptsprache im Onlinestore zu führen. Solltet ihr irgendwo sprachliche Barrieren sehen oder etwas nicht verstehen, dann schreibt uns einfach (auf deutsch).