The New Drop
The new Willpower Drop has landed
Run Wherever - Love Whoever

Love is love. And everyone should be entitle to choose their own identity and share intimacy and affection with whoever they want. Just like running, every human deserves to experience love equally. Without shame and without limitations.

Willpower Geburtstag
It's our birthday. Let's celebrate!
Street Justice - Urban Discipline
The "Street Justice 22" Collection is out now! Three different print colors on three different textiles. Crafted for training, resting and racing. 
Run Proud goes Prime
Being at the very core of what Willpower stands for as a brand, this collection is all about empowerment. You are a runner and this is something to be truly proud of.
Runners United Part II & Part III

25% of the total income of every sold shirt is donated to grassroots NGOs who offer direct support for the civilian victims of war worldwide, especially in Ukraine. 

Beyond the Heat

Die Hitze weist uns den Weg. Das Ziel ist unbekannt. Und trotzdem bewegen wir uns vorwärts. Für immer rastlos. Du wirst es finden. Ja, du wirst es finden.

Summer Drop Out Now

We are striving to create products to be remembered. Every single item of this drop reflects our understanding of running from a misfit's point of view. Now we hand these new products over to you, so we are united as one.

Donations for Ukraine
We made the first Donations of the "Runners United" Campaign
Thank you, Female Runners!
We still have a long way to go on the road to gender equality.
Runners United - Gegen Krieg & Nationalismus

Unser Wirkungskreis ist der Laufsport. Aus diesem Grund adressieren wir mit dieser Kampagne die Läufer dieser Welt und wollen sie ermutigen sich gegen Krieg und Nationalismus stark zu machen. Lasst uns gemeinsam den Opfern Hilfe leisten und uns den Kriegstreibern entgegen stellen.

Krieg ist Horror
We are currently working on a fundraising campaign for the people of Ukraine. Especially those who are fleeing from their homes.
A New Willpower Athlete
The Willpower Athletes are neither an endorsement program nor an ambassador team. There's no application process and no formalized requirements.  We are a circle of like-minded friends with a common attitude towards running and life. We gather to create meaning and growth among us and our surroundings. We run to uplift individuality and to celebrate life in the very moment it takes place. This group grows naturally, although new additions are rare. It happens exactly, when it feels right. Our bond is strong and we run proud.
You can't kill an attitude
Thanks for caring. Thanks for being excited. Thanks for staying positive and true to yourself. Let's go, 2022!
The Purge
The Purge is On. 15% Off Storewide with Code 'PURGE22' until Wednesday 23:59h.
Hello DHL
We switched delivery carriers from GLS to DHL. You are welcome.
We Are Willpower

This is Willpower Athlete Mike Kratzer

Bold Friday 2021

November 26th marks the date of Bold Friday, our biggest annual sale, but also our largest product drop of the year. Get listed and find a preview at

Sticker Package
8-10 amazing Willpower stickers for just 1€
The Willpower Athletes
This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running.
Finally A True Runner With Attitude From Head To Toe.