Bold Friday & Responsibility
We offer you long-lasting, eco-friendly and high quality products and you will shop mindfully.
Poison Free Running
This profound collection is much more identified by its meaning than by its designs. „Poison Free Running“ is a wide field and it’s meant to be this way. Expect all sorts of different designs and themes. After all, we’re unified in the struggle to cure and shelter our bodies and souls. With that being said: What’s YOUR poison?
End Racism Now!

Willpower bezieht klar Stellung gegen Intoleranz, Ausgrenzung und Hass. Rassismus darf weder in der Lauf-Community noch in unserer Gesellschaft einen Raum bekommen. Wir sind alle betroffen, wenn in unserem Land, in unserem privaten Umfeld oder unserem Sport Menschen aufgrund ihrer Herkunft oder ihres Aussehens ausgeschlossen, benachteiligt, verfolgt oder verletzt werden. Machen wir uns stark und sichtbar, damit kein Zweifel aufkommt, wo wir stehen.

Happy Birthday To Us
Today we celebrate our 5th anniversary. As a gift we’re treating ourselves with a brand new logo design, that could not be more to the point: Willpower. This absolutely iconic visual showcases what Willpower is all about: Reducing things to...
Website Relaunch
With your help we redesigend our onlinestore. Here's what's new.
Street Justice 20
You might not be the fastest. You might not win. But your intentions are sincere and your spirit is untainted. This is Street Justice.
A new Willpower Athlete
We are very happy to have him. Welcome, Michi!
Everything new
Our words and visuals are made to last. These runners’ manifestos run deep and mean a lot to us and to you.
For the Willpower Athleites spending time together always is a kind of sanctuary we would not want to miss.
The Movement For Black Lives
Wearing an anti-racist shirt and making a donation are important things to do, but the real fight against racism takes place in our everyday life.
I Go Solo
„I’m making my way home. I’m making my way. I go solo, oh, I go solo.“. (Tom Rosenthal)
Running is political

„Keep your opinions for yourselves! There’s no place for politics in running.“.

We could not disagree more.

Let's run down racism
Let's be strong. Let's be visible. But most of all let's be unmistakably clear, about where we stand.
Interview for Correr na Cidade
We just recently did an interview for Correr Na Cidade, a portuguese running blog. Since this feature is in portuguese (obviously) I added an english translation here. However I suggest you visit their website.
Interview for Running Culture Blog

We joined Running Cultur Blog for a quick running talk.