You can't kill an attitude
Thanks for caring. Thanks for being excited. Thanks for staying positive and true to yourself. Let's go, 2022!
The Purge
The Purge is On. 15% Off Storewide with Code 'PURGE22' until Wednesday 23:59h.
Hello DHL
We switched delivery carriers from GLS to DHL. You are welcome.
We Are Willpower

This is Willpower Athlete Mike Kratzer

Bold Friday 2021

November 26th marks the date of Bold Friday, our biggest annual sale, but also our largest product drop of the year. Get listed and find a preview at

Sticker Package
8-10 amazing Willpower stickers for just 1€
The Willpower Athletes
This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running.
Finally A True Runner With Attitude From Head To Toe.
One Year Of Poison Free Running
Underlying this mantra is a conscious and reflective lifestyle, that destroys less than it builds good inside yourself and the world around you. What unites us is the idea that what you get out of running is defined by what you put into it. 
Different Sport Same Attitude

"Ride Till Death" means to go the distance. To stay healthy and sane in a deteriorating world. To escape, but at the same time to fight back, while maintaining inner peace and physical balance. All for the purpose of riding until the day we die.

Website Relaunch - Find a bug and get 5€
We offer a 5€ shopping voucher for everyone who finds and reports a bug on the website. This will help us tremendously and we want to show our appreciation for your help.
It's our Birthday
Willpower is not about running clothing, but about an idea and a community. The idea is, that running should be independent, free and individual. And the community is you, the runners with attitude who don’t fit in and refuse to resign to the status quo. 
Life & Death - The Doom Loop
Eventually we will all come full circle. Yet we are just beginning.  
Beyond Backyard

Running has many faces and easily adapts to almost every situation. The Covid-19 Pandemic has leveraged one of the most quirky, but also challenging race formats ever known: Backyard Ultras. 

Beyond Running

BEYOND ist unsere Vision und unser Verständnis vom Ultralaufen.

Like The Wind Magazine Giveaway
Win one out of 6 Like The Wind Magazines
The Willpower Black Series

The Willpower BLACK SERIES is an exclusive range of 4 different t-shirts with iconic designs, all limited to 100 pieces each. 

Our New Willpower Athlete - Marina Kollassa

The Willpower Athletes are neither an endorsement program nor a sports club. There's no application form or selection process. We are a circle of like-minded friends with a common attitude towards running and life.

Rescue & Shelter
Get 10% - Give 10% and support the Erdlingshof in order to give rescued animals a new home.
Stickers Anyone?
You can from now on opt-in for a Free Willpower Sticker Package when checking out your order.