Underlying this mantra is a conscious and reflective lifestyle, that destroys less than it builds good inside yourself and the world around you. What unites us is the idea that what you get out of running is defined by what you put into it.
"Ride Till Death" means to go the distance. To stay healthy and sane in a deteriorating world. To escape, but at the same time to fight back, while maintaining inner peace and physical balance. All for the purpose of riding until the day we die.
Willpower is not about running clothing, but about an idea and a community. The idea is, that running should be independent, free and individual. And the community is you, the runners with attitude who don’t fit in and refuse to resign to the status quo.
The Willpower Athletes are neither an endorsement program nor a sports club. There's no application form or selection process. We are a circle of like-minded friends with a common attitude towards running and life.
In order to celebrate today's Global Running Day we brought back the long sold out "Running With Attitude" Collection in its original colors black and grey. "Running With Attitude" was the first design we ever created. It’s simplicity and boldness...
"The Two Things That Still Hold True" discovers the strikingly comparable up- and downsides of both, the running and the punk/hardcore communities. But most of all this is a story about the far-reaching life lessons deriving from both subcultures