WHAT

Premium unisex racing tanktop. as seen on street battles all around the globe. Made from recycled polyester and perfectly fitted for the ultimate fight in the streets. Ambition is our urge and racing is the cure. Street Justice will be done.

HOW

Made from 100% recycled polyester. Very soft on the inside. Mesh-like texture on the outside. Extremely breathable and drying quickly. Probably the best racing tanktop you will ever own.

WHY

Street Justice is the Willpower way to celebrate street racing. It’s uncompromising, just and thrilling. It’s fast, hard and competitive. It requires hard work, consistency and guts. It ruthlessly shows where you stand as a runner. Let’s toe the line and get this done.

SIZING

Female models are 168cm and wears size small (S). Male model is 180cm and wears size medium (M).

WHAT

Race against your enemy with this essential running shirt. "Street Justice" pocket print on front. Simple and powerful.

HOW

Our functional racing shirt has as relaxed fit with excellent wickability that allows the material to transport moisture away and dry quickly. It also features an UPF 30+ UV protection. Yes, it is simple and basic. But that's exactly what we are aiming for.

WHY

Street Justice is the Willpower way to celebrate street racing. It’s uncompromising, just and thrilling. It’s fast, hard and competitive. It requires hard work, consistency and guts. It ruthlessly shows where you stand as a runner. Let’s toe the line and get this done.

SIZING

Male front model is 180cm and wears size Medium (M). Female model is 168cm and wears size Small (S).

WHAT

For the cold season of the year we have crafted a top notch "Run Proud" soccer scarf. It is 150 cm long and has tassels on both sides. This scarf will surely be your most frequent companion in the upcoming months.

HOW

150cm long, made from polyacryl. No itching, no scratching. Warm and comfy. Motive visible on both sides.

WHY

WHAT

Women's cut version of our most important athleisure t-shirt. A blend of recycled polyester and organic cotton allows you to wear this unbeatable style during workouts and leisure time alike. The best of both worlds combined: feels like cotton, drys fast like polyester.

HOW

This is our brand new, fully sustainable and fair traded Salvage textile, made from  60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex. For more details, take a look at our size chart below.

WHY

Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.

SIZING

Female model is 1.68cm and wears women medium (M).

What

Willpower shoe bag. Perfect, durable and lightweight outer package for your running shoes and accessory. The new "Circle" Logo print on front. Additional mini patch on side.

How

Extremely durable polyester combination of 600D and 420D. Washable interior, metal ventilation lug and carrying handle. 8l capacity plus an additional mesh bag on the outside for sweaty stuff.

Why

Keep your running shoes and basic gear packed with style and be ready for that special moment, when you open your bag and can't wait to kick it off. Packing list for your race:

• Running Shoes
• Replacement t-shirt & socks
• Heartrate chest strap
• Champion Chip
• Chimpanzee Bar
• Small towel
• Headphones
• Willpower Running Gloves

WHAT

No Heart No Glory. Let it sink. Old school design printed 2-sided on a premium quality, black unisex athleisure t-shirt. Small pocket print on front, large back print.

HOW

This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it for a good reason.

WHY

It takes guts to be a runner. You are exposed to your fears and weaknesses on a daily basis. You have to overcome bitter setbacks and deal with self-doubt and physical boundaries. Everything you win, is hard earned. Whereas loss happens in the blink of an eye. After all it’s not your legs that let you thrive. It’s your heart and nothing but your heart.

SIZING

Male model is 1.78 and wears medium (M). Female model 1.65 and wears x-small (XS). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one. 

This is a fair traded, environment friendly, woven mini zip bag. To be honest, we have no idea how you are going to use this beauty, but we are sure you will! Features a nylon zip with extra herringbone puller. The bag has a binding on the inside seams for clean finish and is made from a heavy canvas of 80% recycled cotton and 20% recycled polyester. PS: It's beautiful and you will love it!

WHAT

The return of the lumberjack flanell shirt from Willpower. As always strictly limited. Minimalistic Willpower pocket print. Take back the streets.  

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. It's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

WHAT

Welcome back t straight up lumberjack flanell shirt from Willpower. Just like last time this item is strictly limited. Only a handful were made. This one-of-a-kind piece of garment will level up your wardrobe by 10 and beyond.

HOW

This quality checked flanell shirt is made from 100% cotton, 120 GSM. Also it's  wrinkle-resistant and has a soft feel on the inside. Sizes S-XL. Available in charcoal and olive.

WHY

Yes, that's right, a Lumberjack Shirt. Why? Simply because we can. And so do you. Your personal taste in style knows no difference between being a runner and all other facets of your life. Yes you can wear this shirt while you are running. Not because it is functional, but because you create your own rules for this sport. Dress sharp and run proud.

SIZING

Model is 1.78 and wears medium (M).

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket tailored to fit the female athlete. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic, women cut college jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. The female model shown in these pictures is 168cm and wears size Women M. This awesome piece of garment is also available in 4 men sizes.

WHAT

Our latest Store Buster: The Willpower "Run Proud" College Jacket. A classic varsity style sweater jacket with large "Run Proud" print on the back and the new "WP" pocket print on front. Black jacket, white sleeves. Unquestionable style and comfort.

HOW

This classic college style jacket has two pockets on the front and set-in sleeves. Striped rib cuffs at the collar, hem and sleeve openings. Classic halfmoon neck tape and contrast white metal press buttons. Made from a brushed 300gsm sweat fabric blend with a 65% cotton and 35% polyester ratio.

WHY

Show up for your next track workout with this college jacket and represent what you stand for. Running proud is an essential part of our mindset. It's not an ego-trip. It's the individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

This jacket has a regular sizing. Male model is 180cm and wears M (medium). This awesome piece of garment is also available in 3 women sizes.

WHAT

Racing season is all year long! Brand new Willpower racing singlet narrowed down to 2 letters. Small "WP" pocket print. Woven hem tag. Alpha style and premium quality.

HOW

Light and smooth 140gsm polyester running singlet with 30+ UV protection and an athletic fit. WRAP certified and refined with love.

WHY

Racing is one of the most intense experiences for every runner. Going all in, bearing the pain, overcoming self-doubt and mental barriers will guide you to the finish line.

SIZING

Male model 1 is 1.80 and wears M (medium). Female model is 1.68 and wears S (small).

WHAT

"The sound of no sound is the most deafening of all.". Be bold about your sport and carry the name. White athleisure t-shirt with large 2 color front print. Limited hem tag on lower left-side cuff.

HOW

This is our fully sustainable and fair traded Salvage textile, made from recycled organic cotton and recycled bottles. It's an athleisure shirt (60% cotton / 40% polyester) that drys fast and feels casual. GOTS and Fairwear certified to meet the highest environmental and social standards in the textile industry. See size chart for more details below.

WHY

"So stick to the fight when you’re hardest hit. It’s when things seem worst that you must not quit."

SIZING

Male model is 1.80 and wears small (S). Female model 1.68 and wears x-small (XS). This shirt turns out a bit bigger. If you are caught up between two sizes, you might wanna take the smaller one.

This one is for your most essential everyday carries. Keep them close to you with this premium waist bag. Essential torch-logo print on front and additional "RuN" mini patch on belt. Made from solid 600D polyester, this waist bag features 2 separate pockets. One large main pocket on front and one smaller, non-visible zip-pocket on the body-side. The bag is 38 x 14 x 8 cm in size and has a capacity of 2.5 litres.

WHAT

Autumn is here, winter is coming. Zero excuses for not running, though. This ultra comfortable racing longsleeve will do an excellent sweat and heat management for you. Small Willpower front print, large "Run Proud" backprint. As classic as it gets.

HOW

WHY

Because we love what we do and we do what we love. Running Proud.

SIZING

Male model is 1.80 and wears large (L). Also available as women's cut.

WHAT

It's sweater season. That's why we introduced our most iconic design to our most eloquent textile. The result is our new "Run Proud" organic crewneck sweater. A piece of garment to die for.

HOW

Light Salvage crewneck sweater with wide cuffs at arms and waistline. Thick, double layered hood. Made from 60% recycled organic cotton and 40% recycled poly 280g (GRS). GOTS, Fairwear Foundation and Oeko-tex Standard 100 certified. The most high end hooded zipper on the market. 

WHY

Running proud is an essential part of your mindset. It's not an ego-trip. It's your individual celebration of the sport you love, contrary to all expectations and rules that are being set up by others. This is your run. This is your life.

SIZING

Male model is 180cm and wears size medium (M). Female model is 168cm and wears size x-small (XS).

We updated our urgent "Run Down Racism" patch with a new feature: it's bigger.

Take a stand against racism and discrimination with this wonderful 10cm embroidered patch. It has a thick yarn border will upgrade your jacket, shirt, backpack or running vest. It can easily be sewed or ironed (it has a "sticky" back) to any textile. 

Willpower takes a clear stand against racism and discrimination. Running is to unite people, not to disconnect or isolate them. We have zero tolerance for any form of ignorant or judgemental behaviour based on someones colour. Racism is an ulterior threat. We choose to speak out and we hope you are with us.

WHAT

Our clear statement against racism and prejudice printed on our brand new quick-dry racing shirt. It's lighter and has a more relaxed fit than our old school racing shirt. White "Run Down Racism" pocket print.

HOW

This functional racing shirt has as relaxed fit with excellent wickability that allows the material to transport moisture away and dry quickly.

WHY

Willpower takes a clear stand against racism and discrimination. Running is to unite people, not to disconnect or isolate them. We have zero tolerance for any form of ignorant or judgemental behaviour based on someones colour. Racism is an ulterior threat. We choose to speak out with this unmistakable statement. We hope you are with us.

SIZING

Male model 1 is 192cm and wears size Large (L). Male model 2 is 180cm and wears size Small (S). Female model is 174cm and wears size X-Small (XS).

Shopping for someone else but not sure what to give them? Give them the gift of choice with a Willpower Running gift card.

This is not a physical product. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Run Proud.

This time we dedicated ourselves to the simple but very useful things. This black hessian / tote bag is made of ultra thick 100% combed organic cotton and features a large "Willpower" logo print on one side and a Willpower mini patch on the other. It carries up to 10l of stuff and has a broad bottom. Time to clean up your tote bag collection, leaving only this essential masterpiece.

WHAT

New color combination of our most important t-shirt. A blended textile made of recycled polyester and organic cotton allows you to wear this unbeatable style during workouts as well as leisure time. The best of both worlds combined: feels like cotton, drys fast like polyester.

HOW

This is our fully sustainable and fair traded Salvage textile, made from  60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it. For more details, see size chart below.

WHY

Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.

SIZING

Male model is 1.78 and wears medium (M). Female model is 1.65 and wears x-small (XS).

WHAT

As simple as it gets, this is our Willpower Athleisure T-Shirt. A blended textile made of recycled polyester and organic cotton allows you to wear this unbeatable style during workouts as well as leisure time. The best of both worlds combined: feels like cotton, drys fast like polyester. Available in black and dark grey color.

HOW

This is our fully sustainable and fair traded Salvage textile, made from  60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified. This shirt is unisex and everybody loves it.

WHY

Willpower is the unifying excellence all runners have in common. No matter if you train for your first 5k or finished the Badwater Ultramarathon. The impetus to overcome the habits that stop you from being great, constantly creating new ones, which empower you to accomplish any goal you have ever dreamed of, is inside of all of us. Willpower – Run Proud.

SIZING

Male model is 1.78 and wears medium (M).

WHAT

Take a stand against racism and discrimination with this high end dual-blend athleisure shirt, suitable for both: running and hanging out. Black shirt with white "Run Down Racism" ca. 10cm pocket print on front and iconic Willpower hem tag. A simple, great shirt with a meaning.

HOW

This is our brand new, fully sustainable and fair traded Salvage textile, made from recycled organic cotton and recycled bottles. GOTS and Fairwear certified to meet the highest environmental and social standards in the textile industry.

WHY

Willpower takes a clear stand against racism and discrimination. Running is to unite people, not to disconnect or isolate them. We have zero tolerance for any form of ignorant or judgemental behaviour based on someones colour. Racism is an ulterior threat. We choose to speak out and we hope you are with us.

SIZING

Available in sizes XS - XXL, made to fit all genders. Male model 1 is 1.82 and wears size S (small). Male model 2 is 1.94 and wears L (large). Salvage shirts turns out a bit larger than our other products. If you are caught between 2 sizes we sugget you take the smaller one.