Actually we don't like colors that much, but in THIS case....

Willpower as a brand and all individuals involved oppose any form of discrimination against humans who look, feel or love differently from the mass or any 'status quo' defined by those in power. We strongly promote diversity within the running community and beyond. Everyone has the right to live their lives proudly and openly. 

If you don't agree, you might as well wear another brand but Willpower.