90er KOLLEKTION
Two Worlds, One Spirit
The 1990s were full of artistic life and meaningful substance. This subcultural counter-project manifested in the music, the lyrics and also the fashion of the decade. Clothes were large, colors were bold and powerful, as were the designs of the bands and statements displayed on shirts. Parts of this style are inseparably interwoven with the DNA of Willpower. We still believe, that a simple but strong message on a shirt with a relaxed fit is the only thing you need to represent your attitude wherever you roam, including the field of sports.
Hardcore spirit meets running grace
90er KOLLEKTION
Hardcore spirit meets running grace. Channeling the raw power of the '90s straight edge and hardcore scene, this collection fuses its bold style and clear values with running aesthetics and self-fulfillment. "Burning Fight" pays tribute to the most formative decade for underground music and counterculture. This drop honor a time when music wasn't just listened to — it was lived. When a vibrant community formed around shared ideals and DIY ethics. The hardcore scene of the time rejected mainstream conformity and so does Willpower. Stage dives to finish lines. The mosh pit and the marathon. Two worlds, one spirit.
