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Buy 2 t-shirts and get 15% with code '2TEES'

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It's Bold Friday

It's Bold Friday

From Friday November 24th till Sunday the 26th we‘re going to celebrate the Willpower BOLD FRIDAY. Our biggest annual sale includes an amazing new drop, massive discounts and very special offers. This year's motto is...

The Good Fight

In a world of conformity and restricting societal norms led by the crowd, we choose to go our own way. The Good Fight is an invitation to channel that spirit into something greater.

However, The Good Fight is much less "against them" than "for ourselves". It’s about reflecting our own attitude, choices, and behavior in order to unite, build and evolve. It's a call to rise above the noise, to question the status quo, and to be a beacon of light in a world shrouded in darkness.

As runners, we know the power of dedication, perseverance, and the relentless pursuit of a goal. In The Good Fight, we harness that power to make a positive impact on the world. Together, we can create ripples of change, inspiring others to break free from the chains of conformity, to question the hollow pursuit of materialism, and to stand up against ignorance and hatred.

Yes, Willpower is about running. But even more so about running with a purpose that goes beyond the miles. The Good Fight.

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