ALL PRODUCTS

WHAT

Flagship of our new 90s Collection. Large "Run Proud - Holding On Strong" chest print, small Willpower Logo Print on the sleeve. Subtle Willpower Logo Print on sleeve. 

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.

WHY

All the magic in running happens, when it gets hard. Despite all the pain, the exhaustion and the difficulties you may face, there’s only one thing that really matters: Fighting the voice inside your head that tells you to slow down, or to quit. Nothing is more rewarding than sticking through a hard workout or race. Never quit. Because if you do, it becomes a habit. Just never quit.

SIZING

Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.

WHAT

Extremely limited Straight Edge Version of the new "Run Proud" 90s T-Shirt. Old school Handshake pocket print on front and Willpower Logo on the sleeve. Subtle Willpower Logo Print on sleeve. 

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. Cotton shirts have come a long way since the 90s. This one is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified.

WHY

Straight Edge is a personal choice, but it also stands for a sense of unity, a strong bond, a mutual understanding. It's our common true love and enduring conviction. We are united by fate.

SIZING

Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (x-small). This shirt is unisex and has a regular cut.

WHAT

"Clear Your Mind" words and meaning have made its way to our beloved Racing Longsleeve. This top will do an excellent sweat and heat management for you. Large and bold white on black chest print. That's it. Nothing more to add.

HOW

Running is cleansing. A fierce heart, a clear mind and a brave soul will set you free.

SIZING

Male model is 1.80 and wears medium (M). Female model is 1.74 and wears size small (S).

WHAT

A true classic sports top for your hardest workouts and urban street business. Heavy Zipper Jacket with an excellent cut for all body shapes and alpha plus style if you dare to go all in.

HOW

Unisex premium zipper sports jacket made from 100% polyester. Tone in tone full zip, two zipped pockets in front and zipped pocket on sleeve for keys, handkerchiefs and emergenc 10€ bill. Herringbone neck tape and rib at bottom sleeve and hem. Also includes a smart ear phone solutions. Heavy 280gsm textile. Oeko-Tex 100 Standard and spun-dyed (Spinndüsenfärbung): This is a specifically ecological coloring technique where the color is already added, when the textile is spun. Compared to conventional coloring it saves up to 75% water, 67% chemicals and 39% energy. Another benefit: The color fastness is much higher. Black will stay black will stay black will stay black will stay...

WHY

Hardly any item crosses the borderlines between tough workouts and casual street style as fleet-fooded as this Track Jacket. A true essential in your wardrobe and the perfect match for our brand new track pants.

SIZING

Male model is 1.80 and wears size M (medium). Female model is 1.74 and wears XS (x-small).

WHAT

First class running top for the cold and wet days of the year. Classic Crewneck cut, but made from a highly breathable polyester textile with perfect heat and moisture management. Understatement branding, bold style. This is how we roll.

HOW

Unisex premium crewneck sweatshirt made from 100% polyester. Raglan cutting and a tone in tone zip pocket on sleeve for your most important belongings. Herringbone neck tape and rib at bottom sleeve and hem. This sweatshirt is Oeko-Tex 100 Standard and spun-dyed (Spinndüsenfärbung), a specifically ecological coloring technique where the color is already added, while the textile is spun. Compared to conventional coloring it saves up to 75% water, 67% chemicals and 39% energy. Another benefit: The color fastness is much higher. In this case: Black until there is something darker.

WHY

Yes, this will be your first pick when running in cold conditions. The excellent heat and sweat management of this sports sweater alongside its invincible style makes this one stick out from the mass of sports tops. Perfectly combined with the Willpower Track Pants.

SIZING

Male Model is 1.80 and wears size M (medium). Female model is 1.74 and wears size XS (s-small)

LOOK at this very very special Tote Bag... We took the Eat Well. Run Clean. Stay Clear tagline from our recent "Poison Free Running" collection seriously and made an angry apple wear some running shorts. And he's stomping. How cool is that?

This first class woven tote bag made from 80% recycled cotton, 20% recycled polyester. It's heavy (300 g/m²) has a double folded top edge for strength and clean finish, long handles with reinforced cross stitch and shaping seam at bottom to create volume. FairWear certified and Peta-Approved Vegan. With all that being said, it's time to clean up your tote bag collection, leaving only this essential masterpiece.

A brand new "Poison Free Running" Collection tote bag is now available. Features the classic collection logo printed white on a black, high quality tote bag.

This first class woven tote bag made from 80% recycled cotton, 20% recycled polyester. It's heavy (300 g/m²) has a double folded top edge for strength and clean finish, long handles with reinforced cross stitch and shaping seam at bottom to create volume. FairWear certified and Peta-Approved Vegan. With all that being said, it's time to clean up your tote bag collection, leaving only this essential masterpiece.

This is our new "Poison Free Running" Circle Logo tote bag. As simple and stylish as it can get. Break free from the poisons that do harm to your life.

This first class woven tote bag made from 80% recycled cotton, 20% recycled polyester. It's heavy (300 g/m²) has a double folded top edge for strength and clean finish, long handles with reinforced cross stitch and shaping seam at bottom to create volume. FairWear certified and Peta-Approved Vegan. With all that being said, it's time to clean up your tote bag collection, leaving only this essential masterpiece.

WHAT

The one and only Willpower Adventure Duffle Bag is back and it turned grey. This is easily the most durable item we ever created. It is literally indestructible. Grey duffel bag with large Willpower logo print on the side and a mini "RuN" patch on front. Perfect size for weekend travels and hand luggage airplane travel.

HOW

WHAT

It does not happen too often, that we bring a new design to our legendary racing shorts, but "Run Till Death" has become so much a part of our DNA, that we simply had to combine the two. You are welcome.

HOW

Basic running shorts with 2 large side pockets. Dry wicking textile keeps you cool and comfortable, 100% polyester mesh lining and 100% polyester micro touch. Full elasticated draw cord waist, comfy inner mesh and a robust but breathable outer textile. Comfortable fit, no itching, no bruises.

WHY

It might sound odd to some, but dedicating your whole life to something you love is a truly powerful statement. How often can we claim to pursue our passion without limits until we cease to exist? If this is our aspiration, we have to look after ourselves, which includes all three: our body, mind and soul. This pledge unites the diehard. The ones who run unbowed until the last day. The ones who run till death.

SIZING

These are unisex shorts. Women usually wear XS and are very happy with it. Male Model is 1.80 and wears medium (M). If you are caught between two sizes you should take the smaller one.

WHAT

Have a look at the Willpower Cotton Twill Cap. Plain and sporty and ready to complete your wardrobe for sports and leisure. It will quickly become your permanent companion. Poison Free Running Circle logo embroidery on front, Willpower tagline on back.

HOW

The 6-panel cap, low profile Willpower Cotton Twill Cap is made of a really robust twill fabric (100% cotton). The characteristic shape and the soft elastic headband inside guarantee an unbeatable wearing comfort. Spandex by the proportion and the resulting elongation of the cap creates a very pleasant and comfortable feel. It features the typical antique brass buckle closure.

WHY

Poison. Free. Running. What a lovely way to clarify that mental health and physical strength is worth more than anything else in this world. Keep those poisons out of your life and run forever free.

WHAT

Trucker style, Flexfit comfort. The best of both worlds. You won't find a better cap for your running adventures. There is no way this cap is not gonna fit you. Bold and sound "Poison Free Running" embroidery on front and classic "Willpower" arch embroidery on the back. One hell of a running cap.

HOW

This OSFA sports cap is made from 62% polyester, 35% cotton and 3% elasthan. It is a classic trucker mesh cap equipped with the patented Flexfit technology. Reinforced front, slightly curved visor and light, breathable mesh back. Features a snap fastener and sits super comfortable thanks to Flexifit wearing comfort. No pinching or itching ever again. 

WHY

What you get out of running is defined by what you put into it. It should never fall victim to toxic substances, relationships or behavior. Underlying this mantra is a conscious and reflective lifestyle, that destroys less than it builds good inside yourself and the world around you.

WHAT

This is one of three strictly limited "Run Till Death" Cotton Shirts. Grey and white print on an khaki high end cotton t-shirt. 

HOW

This T-Shirt is made from 100% organic ring-spun combed cotton. It features set-in sleeve, a 1x1 rib at neck collar and an inside back neck tape in self fabric. The sleeve hem and bottom hem come with wide double needle topstitch. This 180gsm high end cotton t-shirt is the most comfortable you've ever owned. It's Peta-approved vegan, GOTS, Oekotex-100 and Fair Wear certified. Available in sizes XXS - XXL.

WHY

The one thing that still holds true. Now and forever.

SIZING

Male model is 1.80 cm and wears size M (medium). Female model is 1.74 and wears size XS (x-smal). This unisex t-shirt has a regular fit.