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Poison Free Running. What a lovely way to clarify that mental health, physical well-being and harmony with the world around us are worth more than anything. Keep those poisons out of your life and run forever free.
About this Collection
This collection is not to tell anyone how to pursue their running or life, for that matter. It does not promote a "all or nothing" approach. You don't have to be Straight Edge or Vegan to proudly wear these shirts. At the same time it was clearly created to visualize a healthy, mindful and cruelty free lifestyle among runners. We might not all draw the same conclusions from our experiences, good or bad, but the mantra of this collection, "Eat Well - Run Clean - Stay Clear", affects every runner. It is the DNA of Willpower to take a stand and speak out loud. And that’s exactly what we do, when we push forward a Poison Free lifestyle and running.
Poison Free Running can be narrowed down to one simple formula: What you get out of running is defined by what you put into it. Your greatest passion should never fall victim to toxic substances & relationships, negative thoughts or destructive behavioural patterns. Underlying this mantra is a conscious and self-aware lifestyle, that destroys less than it builds good inside yourself and the world around you.
"FOCUS" is a concept we're all struggling with every day. To sort out the few things that really count from the toxic clutter of our modern lives is not an easy task. But that's exactly where running comes into play. The simplicity of its movement and the inevitable exhaustion that sooner or later comes to pass, automatically narrows our view to the most important things. Thoughts become clear, emotions unclouded and we start to connect deeply with our bodies. Ultimately, running is cleansing. It strips our existence down to the very core: Moving forward.
Athleticism is a matter of body, mind and the soul. Only if we nourish and balance this trinity well, we will rise above ourselves. Exploiting animals, however, is the path of destruction, misery and disbalance. It will adversely affect us as athletes and human beings on all three levels. Well then? Let’s go vegan and be at one with nature and ourselves. Simple as that.
Running is cleansing. A fierce heart, a clear mind and a brave soul will set you free.
We take great pride in fueling our athleticism with no animal products. We also believe that every living being on this planet deserves to be treated with equal respect. And we know that the industrialized mass manufacturing of dairy and meat products is wrong. Morally, ecologically and even economically. Based on these convictions, we live to be Plant Based Runners.
