Run Till Death
It might sound odd to some, but dedicating your whole life to something you love is a truly powerful statement. How often can we claim to pursue our passion without limits until we cease to exist? If this is our aspiration, we have to look after ourselves, which includes all three: our body, mind and soul. This pledge unites the diehard. The ones who run unbowed until the last day. The ones who run till death.
To those who didn’t grow up with hardcore music, the "Run Till Death" design and the words were both inspired by a Straight Edge Hardcore Band called Chain of Strength. They had a rather short run in the late 80s and early 90s and only released two 7inches and one Album, which were basically the same songs. Despite Chain of Strength’s short time of existence their impact on both the hardcore scene and the Straight Edge subculture were and still are immense. Similar to bands like Judge, Youth Of Today or 7 Seconds their outspokenness about living a clean and healthy life and their spirit-filled unbelievably positive music makes them highly relevant, even today.
There was always one Chain of Strength song that stuck out: True Till Death. While dealing with the topic of Straight Edge being a lifetime decision and not just a passing phase, the deeper meaning is applicable to other life decisions as well. This is how we ended up using their iconic song title as inspiration for the slogan of one of our most impactful collections. Run Till Death.